The Ultimate Guide for an SEO-Friendly URL Structure
Follow these URL structure guidelines to set your websites up for future SEO success.
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The Top 5 SEO Software Suites for Agencies
This guide reviews five of the most effective SEO platforms, highlighting the areas in which each platform excels.
Want Shorter, More Productive Meetings? Do These 11 Things
These 11 tips can help develop some healthy habits for effective meetings in your company.
What Is Latent Semantic Indexing & Why It Won’t Help Your SEO
This article debunks the theory that using LSI keywords will positively impact your SEO and suggest some more effective strategies.
10 Tips to Get the Most Out of Google AdWords Express
Get up and running with PPC ads in 10 minutes with AdWords Express. Here are 10 tips for success.
Desktop Isn’t Dead: Why Not Everything in SEO Is Mobile-First
‘Mobile-first’ is the defining slogan of this era, and with good reason. But SEOs should investigate further before prioritizing mobile over desktop.
Should You Publish Content on a Company Blog or Medium?
Where should you publish – on Medium or a company blog? Learn the pros and cons of each here.
5 Reasons Clients Fire Their SEO Agency (And How to Easily Avoid Them)
The relationship between SEO agencies and clients can be fragile. Here’s why things break down and how to avoid them.
Why (And How) to Buy Twitter Followers
This guide will explore the pros and cons of why and how to buy both fake and real Twitter followers.
Exploit These 3 Powerful Motivators for Better PPC Ad Copy
Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here’s how.
4 Tips That Will Prepare You for the Future of Search & SEO
The future of search will be fragmented. Here’s how you can set yourself up for short- and long-term success.
5 Most Overrated PPC Tactics
PPC marketers have many options, but not all are equal. Here are five PPC tactics to use with caution.
16 Dos & Don’ts of Product Page SEO
Here’s a guide to what you should (and shouldn’t) do when creating and optimizing ecommerce product pages.
How To Use Facebook Reactions To Create Brand Affinity
Here are some practical tips to help you get the most out of Reactions and increase brand affinity.
Rank Tracking in a RankBrain World
Ranking positions are the lifeblood of a successful SEO campaign, but with RankBrain at the heart of Google’s algorithms, they are harder than ever to...