Closing The Digital Performance Gap: Why The C-Suite Must Take Web Effectiveness Seriously
Slow growth, wasted budgets, missed AI opportunities: symptoms of the digital performance gap. Here’s how leaders can fix it.
Bill Hunt
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Bill is a Global Strategist with Bisan Digital, which focuses on helping companies implement and scale Global Digital Marketing Strategies.
His superpower is solving complex problems and optimizing business processes to uncover missed opportunities that increase sales.
Bill is the co-author of the best-selling book “Search Engine Marketing, Inc.,” Driving Traffic to Your Company’s Site from IBM Press. This book has been adapted to training programs for many global companies.
Bill was presented the Lifetime Achievement Award at the US Search Awards in 2015 and is a Veteran of the US Marine Corps.
Articles
AI Search Changes Everything – Is Your Organization Built To Compete?
Ranking without representation means you’re invisible. Bill Hunt outlines how to restructure for AI Overviews, entity alignment, and competitive visibility.
Why Your SEO Isn’t Working, And It’s Not The Team’s Fault
When SEO underperforms, the problem often isn’t the team. It’s the system around them. Bill Hunt breaks down the real blockers to visibility in organizations.
Stop Retrofitting. Start Commissioning: The New Role Of SEO In The Age Of AI
SEO expert Bill Hunt outlines how better integration, early involvement, and semantic focus support performance in AI search.
How to Develop a Solid Business Case for Hreflang Implementation
Getting budget for hreflang implementation can be a challenge. Here’s how to build a solid business case for it.