All the money, tech and time in the world won’t help you get your firm off the ground if you don’t have an entrepreneurial personality.
If you’re working with a minimal budget, your main tools are inbound marketing tactics: SEO, e-mail marketing, social networking, word of mouth, Q&A sites, content syndication, social bookmarking, link referrals, forums, video, blogging, and news/media.
Build a comprehensive, solid strategy, and then break it down into bite-size, actionable steps.
The more experience you have, the easier it is to acquire clients. But that doesn’t mean that you need 10 years of C-level experience.
Search marketing is an adventure, but never more so than when you decide to kickstart your own firm. Here are some obstacles you’ll hit and some ways to get around them.