Information Architecture – Stop Shooting For The Moon
Our industry is chock full of advise about how the best approach is to go for phrases that aren’t necessarily the most competitive – to...
Alan Bleiweiss
Forensic SEO Consultant
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Alan Bleiweiss is a Forensic SEO audit consultant with audit client sites from medium scale to world class enterprise. He started out in web development and web marketing in 1995. His shift to SEO started in 2001. In the summer of 2012, Alan he switched to focusing exclusively on SEO audits and support consulting.
A noted industry speaker, author and blogger, his posts are quite often as much controversial as they are thought provoking.
Articles
The Psychology of SEO
How far can you take a web site using SEO? On the surface, that depends solely on your ability to implement strategies and tactics to...
Hot Off The Press – Bing Yahoo Rollout Impacting Search
The head of my top agency client’s PPC team came to me this morning to inform me that surprisingly, the daily PPC spend cap they...
Breaking It Down – Why Site Navigation Matters
In my latest Search Engine Journal article, Information Architecture – Rocket Science Simplified, I break down the concepts of site navigation as it relates to...
Blueglass LA Session: InHouse SEO
Moderator: Tony Adam Speakers: Jessica Bowman, Founder, SEOinhouse.com Marshall Simmonds, Chief Search Strategist, New York Times Company/About.com, Co-Founder and CEO, Define Search Strategies Laura Lippay,...
Blueglass LA Session: Links matter: How to measure and attain them
Moderator: Chris Winfield Speakers: Rand Fishkin, CEO and CO-Founder, SEOmoz Dave Snyder, Partner, Search & Social Rand is up first, so here we go! Strategic...
Blueglass LA Session: Marketing Strategy: Don’t forget search
Moderator: Loren Baker Speakers: Melanie Mitchell, SVP/Search Marketing Strategy at Digitas Dave Roth, Director of Search Marketing at Yahoo David Szetela, CEO, Clix Marketing First...
Blueglass LA Session: Building Communities that People Love
Moderator: Brent Csutoras Ben Huh, CEO, Cheezburger Network JR Johnson, CEO and Founder, Lunch.com First up is JR According to Brent, JR started out with...
Blueglass LA Session: Social Media Marketing
Moderator: Jordan Kasteler Speakers: Brent Csutoras Social Media Marketing Expert, BlueGlass Interactive Michael Brito, VP of Social Media at Edelman Digital Tony Adam, Sr. Manager,...
Blueglass LA Session: How to not FAIL at getting search traffic
Moderator Loren baker Speakers: Vanessa Fox, Founder, Nine by Blue Adam Audette, President, CEO AudetteMedia Two of my favorites in this session, Vanessa and Adam...
Blueglass LA Session: Marketing Metrics for your Business
Moderator: Chris Winfield Speakers: Dave McClure, Angel Investor Neil Patel, Co-Founder, Crazy Egg, KISSmetrics Alright – first session of the conference. The only question is...
Google Meta Description Usage Clarified?
In the search marketing industry, we like to believe we’ve got hard and fast rules as to what goes into proper SEO. From the way...
Google MayDay Update – A Closer Look At Impact
By now, most of us know about the big change Google performed this past month to the algorithm known as the “Mayday” update. We know...
Eliminating the Profit Motive in Unethical SEO
Over the past couple months a lot of buzz has been generated regarding unethical business practices in the search marketing industry. We all know the...
SEO Is A Team Sport – Part 1
Over the years I’ve had the curse blessing to participate on several ginormous substantial nightmare web projects that have involved several control freaks participants. Inevitably...
Wake Up Suzy – Wake Up! – Managing SEO Client Expectations
I’ve touched on the topic of client expectations before, yet I can’t emphasize enough how important this subject is. So I’m devoting an entire article...
When SEO Is Not Really SEO
Okay so this article isn’t an SEO tutorial. It’s not a rant against the fine people at Google Labs. It’s not even a rant so...
Google Gets Into The SEO Consulting Business
Twitter went wild today on rumors that Google decided to actually begin offering SEO consulting services. There’s even a couple articles out that make this...
Industry Insiders – Interview with Michelle Robbins
Welcome to the kick-off interview of Industry Insiders! As much as I’m getting to know more people through Twitter, I’ve found that because we all...
Taking Front End SEO to the Next Level
I can’t recall how many times a prospective client has come along where my initial thought was “wow – this one’s going to take 250...
Google Now Corrupting Lingual Identity
UPDATE: 1/16/2010: Over on Nichola Stott’s blog it’s been mentioned that Google seem to have pulled back from the edge of the abyss on this,...
Cleaning up the SEO Cesspool
Boy, don’t you just love to hate my article titles? I know this topic has been discussed numerous times. Seriously though – for all the...
SEO Epic Fail: Why Sutter Health Needs Proper SEO
I got a call today from a close friend that one of our other friends had a stroke earlier today and was in the hospital....
Three Pages from the Same Domain in Google SERPs?
Andy Beal tweeted yesterday how he saw an interesting find. Google displaying THREE subpages in the SERPs. For as long as I can recall, Google...
Sitemaps and Internal Links – the 10000 Page Test
Just because someone with a huge following claims this or that, isn’t good enough for me when it comes to knowing whether to implement some...
Microsoft Yahoo 10 Year Search Deal : Live Blogging of Conference Call
Well the rumor mill can find new ground to breed in. This morning Microsoft and Yahoo held a conference call to announce their having come...
The Internal Battle For SERP Supremacy
In my last article, 8 Key Points to Multiple niche Sites And Controlling Back Links, I cautioned that you need to be careful that a...
Cuil Meets Wolfram Alpha – Gives Birth To Google On Crack
Lately every time I turn around, another new search engine comes out that’s supposed to be innovative and better than Google in some way or...
8 Key Points to Multiple Niche Sites And Controlling Back Links
Ask ten SEO professionals whether it’s better to have all your content on one site or split it up, and you’ll get eleven answers (yeah,...