Google Gets Into The SEO Consulting Business

SMS Text

Twitter went wild today on rumors that Google decided to actually begin offering SEO consulting services.  There’s even a couple articles out that make this ridiculously dumb claim in their titles, and yet it’s all due to a post on a Norwegian AdWords blog, which does NOT say that Google is getting into the business of SEO Consulting, nor as one article claimed, getting into the business of Validating SEO work.

At one point people started ranting about getting tested by Google like they offer for AdWords.  Can you imagine?  “Certified SEO Professional”?

The English translation that is relevant to this panic-riddled rumor:

After the success with siteclinic on our spanish webmasterblog, we´ve decied to do something similar for the Nordic markets. A site clinic is where we go through the website you submit, provide feedback on them and share tips on how they can improve.

Hello People.  Where in that statement does it say that Google will either be offering SEO consulting services or certifying SEO consultants?

Site Clinics are NOT SEO Consulting services.  And just because a clinic MAY either validate that previous SEO work was done properly, to one extent or another, that does NOT translate into the notion that Google is going to be certifying anyone in our industry for SEO.

Please – let’s all get a grip, pay attention to the facts, and chill out.

Alan Bleiweiss has been an Internet professional since 1995, managing client projects valued at upwards of $2,000,000.00.  Just a few of his most notable clients through the years have included,, and  Follow him on Twitter @AlanBleiweiss , read his blog at Search Marketing Wisdom, and be sure to read his column here at the 2nd and 4th Tuesday each month.


Alan Bleiweiss
Alan Bleiweiss is a Forensic SEO audit consultant with audit client sites consisting of upwards of 50 million pages and tens of millions of visitors... Read Full Bio
Alan Bleiweiss
Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!
  • col

    Would a Google SEO Certified qualification be such a bad thing? Yes, yes, I know – the growth domination of Google over everything we do online…an exm to test if we tow the Google line etc etc – but bearing in mind the hordes of complete charlatans that claim to do SEO, it would be something to help clients sort the wheat from the chaff.

    • Alan Bleiweiss

      col – how exactly would Google go about this? Certified for SEO based on GOOGLE’s version? To the exclusion of differences between Google, Yahoo, and Bing? And how would they propose to do this without revealing algorithm functionality?

      Or how would they deal with changes to that algorithm as relates to certification remaining relevant?

      I just don’t see it being workable. And personally, I’m glad.

    • jaamit

      Yes. Yes it would.

  • Andrew Bleakley

    I’m not Norweigan can i still use your Google Qualified Professional Badge for my site ? You mentioned a test is it possible for you to send me some sample questions to study, I think I would do really well.

    • Alan Bleiweiss

      Uh, yeah – sure – I’ll get right on that. Look for my invoice for services rendered first though. 🙂

  • Jesse Friedman

    Thanks for clearing this up. I hate rumors and I hate misguided ones even more. I knew it didn’t sound right.

    Is Googles post just saying that they are going to create a webmaster tool site for Norweigan’s. We all use that here and that’s basically all they described. A place where you can enter your sites URL and Google will crawl it to look for errors or other problems. Then makes recommendations.

    • Andreas Krokan

      Yes, this would be a correct interpretation. I’m Norwegian, and it DOES NOT mention starting a SEO consultation service. In short what they are doing: Google will collect website entries from interested parties until Feb. 22, and then select one from Denmark, Sweden, Norway and Finland. This website will then be analyzed by Google, on the criteria of containing some of the most common problems for webmasters. During March, Google will publish one blog entry for each website, sharing their findings and recommendations. It is all based on the principle that their “Guidelines for Webmasters” is best illustrated with live examples.

      Any individualized SEO advice from Google would undermine their credibility as an objective search engine.

      • Alan Bleiweiss

        Andreas – thank you for the direct from Norway verification. Too bad so many people on Twitter failed to check facts 🙂

    • Alan Bleiweiss


      It says they’re expanding their site clinic offerings – which do require registering through Webmaster Central.

      According to the post – once you’re registered with GWT, you have to fill out a special form (in a Google Spreadsheet of course) for consideration.

      Only a limited number of people will be offered a site clinic review – that goes beyond the automated GWT info we all get.

      If you sign up, you have to agree to allow them to use your information.

      Oh – and they’re only going to choose ONE site from each of four countries – Denmark, Finland, Norway and Sweden. At least for this round of clinics.

  • HanzBergmann

    Reading the title is a heart killer! I heard about the norwegian clinic but that something like this can cause those rumors – interesting.

  • Alan Bleiweiss


    The person who wrote the first “SEO is dead because Google just killed SEO” article and the one that said “Google’s gonna certify SEO consultants” really did a great linkbait job.

    What’s sad is that so few people took the time to read the original official Google article.

  • HanzBergmann

    Yes you are right in both. He did a great job and i totally agree – a shame – especially in the SEO business.
    I mean reading blog posts is a good oportunity to gather infos, but you always must be aware that information, not from the source itself, is not a 100% trust.
    You all know that game (great to play with children): Somebody is whispering a sentence into another ones ear and this repeats a few times- the result is a totally different sentence (or word). This effect, missunderstandings (leaking knowledge) and therefore false echos or designed extra information – ego or other issues leads to rumors and false information. Nobody can stop this. Sticking to the source is a must.
    To the point: Taking advantage from other peoples carelessness might not be the most moral thing- but hey- what ever works!

    • Alan Bleiweiss


      This is one of the reasons I’m glad I joined SEODojo this past week. That led me onto the Dojo’s skype pipe, Friday Chat, which actually runs 24×7 and there’s inevitably someone on at least several times a day. And it was there that I asked someone to translate the original post, and in turn, got the real info. Did that all before jumping into the Twitter rumor.

      This kind of extra footwork takes such little time these days – about as much as running a line of text from the latest “This is real – please forward” email about whatever, through Google. 99% of those inevitably turn out to be false.

      Since it’s part of my investigative DNA to take those few seconds and verify things, I used to get annoyed that so many people don’t do the same thing. These days, I just see it as an opportunity to bring a bit of reality to the mostly jump-the-gun world.

  • Leslie

    This would be a good laugh – Bing – Microsoft have it already, though they don’t do off page…

    It would certainly increase the costs of SEO for all those that would be G cert – ah, you just never know.

  • David Iwanow

    I'm seeing this as a possibility but it won't be sold from an seo perspective but the bigger point is that even if they are offering quality and relevant information would all advertisers/clients trust the information?

  • David Iwanow

    I'm seeing this as a possibility but it won't be sold from an seo perspective but the bigger point is that even if they are offering quality and relevant information would all advertisers/clients trust the information?