Apple iTunes Cell Phone or Video iPod?
Apple has scheduled a rather large announcement for next week which may bring the most popular music download service to cell phone everywhere. On September 7th, Apple is set to announce another motherload of a new product or service, but only gave the press and rumor fairies this to work with “1,000 songs in your pocket changed everything. Here we go again.”
There are two major options on the board for a new Apple announcement. One is that Apple and Motorola are going to be putting out an iPod cell phone, which would be a major fit for the Apple’s active young adult target demographics and open up other markets who may not be interested in purchasing the iPod alone. Another possible announcement may be the launching of aVideo iPod, which would surely open up Apple to the Sony PSP mobile video market (but not the game market) – enhancing the current compeititon ith Sony. A Video iPod would also of course open up a new channel for Apple pay per download media – pay on demand video download (iVideo? iClips?).
First, covering the iPod Cell Phone buzz, Matt Rictel of the the New York Times writes : “Apple Computer and Motorola plan to unveil a long-awaited mobile phone and music player next week that will incorporate Apple’s iTunes software, a telecommunications industry analyst who has been briefed on the announcement said on Monday. The development marks a melding of two of the digital era’s most popular devices, the cellphone and the iPod, which has become largely synonymous with the concept of downloading songs from the Internet or transferring them from compact discs. Roger Entner, a telecommunications analyst with Ovum, a market research firm, said he had been told by an industry executive that the new phone, to be made by Motorola, would be marketed by Cingular Wireless. Mr. Entner said it would include iTunes software, which helps power the iPod.” Motorola iPod Phones marketed by Cingular Wireless – that could be the “here we go again” spin from Apple.
Engaget reports that the Apple iPod Cell will only hold 100 songs “a source involved with making the commercials for the new handset has confirmed for us that it will only hold 100 songs because Apple is worried about cannibalizing iPod shuffle sales. Our source also says that these first iTunes phone ads will be ‘music-based spots with people calmly walking down the street on the phone with their shadows and reflections dancing wildly beside them.'”
Or is it Video? Michael Singer at CNet adds to the Video iPod speculation by plugging Texas Instruments in a quote (remember the old Bill Cosby commercials?) : “Representatives with Microsoft and Texas Instruments recently said Apple will more than likely be one of two companies announcing portable video players before the end of January 2006; creating yet another new trend in multi-function gadgets. ‘From a chip standpoint there is no reason that they couldn’t release a video iPod,’ Doug Rasor, Texas Instuments’s vice president and strategic marketing manager said.”