An Opinion on the Google “Deindexing Blog Networks” News

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Let me start by saying that I am not targeting any blog network in particular. This is just my over all opinion for those that are behaving unethically regarding link schemes.

I am sure you have all seen various articles about Google cracking down on the link schemes of blog networks. Personally, I don’t see why this is a problem. People are doing unethical things and their sites are getting penalized for it. This is the Google way and I think it is a step in the right direction. If you are participating in links schemes and unnatural linking practices you are taking a major risk. Loss is often a part of risk.

How long has Google been telling us what we should be doing and what we shouldn’t be doing? A long time. We know what is right and what isn’t and link schemes are not OK with Google. We all know that.

For years many of us have been trying to follow the “rules” and remain “ethical”. Others have not and many times those using “unethical” practices have prospered. What you allow you encourage and in the past Google has allowed a lot. These unethical, yet successful, practices have resulted in anger and upset by SEO’s who have been trying to do the right thing and follow the rules.

This latest move by Google is a yet another sign that they are moving in a direction where they will continually penalize those breaking the guidelines Google has provided, discussed and encouraged us to follow.

Is Google moving fast enough with penalties? Well that depends on who you talk to. They have a lot on their plate and it seems to me that they are trying to make sure they have all their ducks in a row before they roll out penalties and algorithms. However, I know changes and penalties are happening at a faster rate, just look at the history of their algorithm changes. I believe that we will see more cracking down on unethical behavior and the hope is that our search results will improve.

If you have been dabbling on both sides of the fence I think you should start moving to the right side. In the words of Yoda “…once you start down the dark path, forever will it dominate your destiny, consume you it will…”. This consumption will ultimately result in lost rankings, traffic and income. Choose carefully.

Recent Examples That Google Is Moving Quicker to Catch Those Breaking Guidelines:

There is a recent article by Joe Hall that is related to this situation, you may want to check it out – SEO Outing is Immoral.

Melissa Fach

Melissa Fach

Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their content marketing and SEO.... Read Full Bio
Melissa Fach

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  • Mahesh Mohan

    Yes, most of the top results on Google are spammy… they are all manipulated by biggies…

  • Christopher

    Google changing Panda every now and then…its tough for novice bloggers to stick to one particular technique..:(

  • Orli OSH

    I really hope that Google do actually implement what they are saying. The majority of our competitors are using these blog content farms for their links. We’ve always stayed away from them wanting to do the right thing for the long term. While we’re still being outranked by some blog network users, I’d love to see that change in the coming weeks.

  • Matt

    I totally read the Yoda quote in the Yoda voice in my head.

  • Norm

    Top results for what are spammy? I am an SEO and a Googler. I usually find what I am looking for in the top 3 paid or organic search results. (I use paid links when I am shopping, but generally am just research with organic links and I have found the top results to be pretty good. I get Google alerts on spammy web pages all the time, so I have no doubt they are getting indexed. I just don’t think I would go as far as say MOST of the top results on Google are spammy. In my personal experience, I have found them to be quite good.

    For the author, do you really believe sites are getting penalized? Or do you think the link schemes are just getting devalued? I know there were a couple of high profile penalties in recent years, but I always thought the penalties were probably few and far between.

  • Mahesh Mohan

    The top results are not always spammy… but I have noticed many such… its when the keywords are competitive… and Google usually ranks domains higher which have keywords in it.. I hate that part of the algorithm…

  • Mahesh Mohan

    Also… if the keywords are non competitive (which have no paid ads) then most probably… the Top 3 results are the one we are looking for. . otherwise I would say NO.

  • Ethan Pepper

    Some results have been spammed that’s true especially if your looking for an honest review of an affiliate product. However, I really think that google algorithms favor the already established big websites and leave little room for new content to rise to the surface. How can a new website get links if it has no exposure on google at all?

  • Ken

    I first “set foot” in the affiliate marketing world just in time for news of “Panda slaps” and of my home US state (Pennsylvania) expanding sales tax nexus so that PA-based affiliates were suddenly less welcome in programs, and now this subject of Google deindexing blog networks.

    I appreciate your assessment of Google’s actions as that was largely my gut reaction also.. Existing link building practices seemed to include widespread and even automated theft of intellectual property and not using these practices seemed to put one at a major disadvantage.

    I am still trying to nail down just what “blog networks” are, but it sounds like the term refers to something I shouldn’t be in anyway. So perhaps this is not as bad a piece of news as I first thought.

  • Budi

    Norm, google is definitely still spammed by a lot of black hat SEOs. Just find keywords such as “diet pills”, “best penny stocks”, and “best weight loss pills” and you can see 70% of the sites in page 1 are those who are selling something. Also their linking pattern is somewhat obvious with buying blog posts everywhere. It’s true google is deindexing blog networks but the smarter black hatters usually create their own blog networks and spam those blog networks with web 2.0 links and blog comments before they redirect the links from their own blog networks to their money sites.

  • Search Opt Media


    You need not worry if you are doing SEO strategies that make you sleep tight at night. Those that you see which you think are spammy and of lesser value in terms of content will have their time. It is a matter of time. Sleep well and continue doing what you ought to do to improve your clients’ brands online.