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Agenda Announced for #SEJSummit New York

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Agenda Announced for #SEJSummit New York

After a successful run of the SEJ Summit conference series held in Santa Monica and Chicago, Search Engine Journal is ready to close the series with the last conference of the year happening on November 2nd at The TimesCenter!

SEJ Summit 2016: “A Day of Keynotes” is an intimate search marketing conference that features a full day of curated, keynote-style presentations by top marketing thought leaders. A wide array of search topics will be covered, including SEO, Google algorithm updates, AMP, Rankbrain, local search, content marketing, and community and influencer engagement.

Each event is composed of eight sessions, four moderated Q&A panels, and over three hours of high-quality networking opportunities. A cocktail reception, lunch, and snack breaks are included. For SEJ Summit New York, we have decided to offer not eight, but eleven sessions of thought-provoking topics presented by the leading industry experts. 

SEJ Summit presentations contain no pitches, no product demos, and no sponsored content. Just actionable information designed with search and digital marketers in mind.

SEJ Summit New York Speakers and Sessions

Glenn Gabe: President, G-Squared Interactive

What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Edition): What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn’s session will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.

Bill Hunt: President, Back-Azimuth

Making SEO Lemonade: Moving the Needle on Missed Opportunities: Bill tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.

John Shehata: VP of SEO, Conde Nast

AMP Tactics from the Condé Nast SEO Team: Not sure if AMP is worth the trouble for your brand? In this presentation, John shares insights, advanced technical tips, and editorial tactics his team learned while implementing AMP for their major sites.

Larry Kim: Founder, WordStream, Inc.

Hacking Rankbrain: In the not so distant future, there is a good chance all of Google’s algorithms will be powered by machine learning. What does this mean for SEO? How can brands prepare for this future? Larry shares his expert opinion in this fast-paced session.

Mark Traphagen: Senior Director of Marketing, Stone Temple

Success by Design: Content That Builds Both Brand and SEO: You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Mark will share how to effectively build high-value content that is both SEO friendly and good for your brand.

Keesa Schreane: Senior Manager Marketing, Thomson Reuters

Inspired Marketing: How to Leverage Emotions in SEO: Keesa will provide insight into how brands can leverage knowledge of what drives your market, community and influencer engagement, and the power of momentum to improve your SEO.

Kristan Bauer: Director of SEO, Zillow

Grasping the “Why” Behind Local Search: Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and, as a result, drive your business forward. Kristan’s session will show how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.

Other topics will be announced soon. Stay tuned!

Click here to buy your ticket for SEJ Summit New York. Early Bird ticket sale ends September 30!

 

Image Credits

Featured Image: Image by Paulo Bobita

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Jessica Cromwell

Jessica Cromwell

Director of Sales & Events at Search Engine Journal

Jessica oversees advertising and events at Search Engine Journal. Things that make her happy: family, beer, cats, motorcycle rides, and ... [Read full bio]

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