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How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget

Learn to communicate your SEO value and secure the budget you need going into 2024 with these expert tips and insights.

As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources. 

And in today’s challenging economic climate, you may find yourself having to tirelessly defend your budget and prove your value to stakeholders.

Your senior executives want to make sure they’re getting the best bang for their buck.

So, how do you meet leadership’s rising expectations and maximize their ROI?

How can you demonstrate the impact of your SEO efforts to secure the budget you need?

In our upcoming webinar, we’ll guide you through ways to drive more efficiency and optimize your resources for better outcomes.

Join Will Critchlow, CEO and Founder of SearchPilot, as he shares his unique perspective and provides practical solutions to help you tackle the most pressing SEO challenges in the current economic downturn. 

You’ll learn actionable strategies and tips that will keep your CFO content and your SEO program on track.

In this webinar, we’ll cover:

  1. The Power Of The “Default to Deploy” Mindset: Discover how adopting a “default to deploy” mindset can empower you to move swiftly and demonstrate your worth effectively. 
  2. Keys To Driving Efficiency In Your SEO Program: Navigate the challenges of these turbulent times by uncovering specific techniques to streamline your SEO program. Gain insights into optimizing resources, time, and efforts without compromising results.
  3. Leveraging Loss Aversion To Your Advantage: Understand the crucial concept of loss aversion and how it can be embraced during times of economic uncertainty. Learn to make compelling arguments to senior leadership and prove that investing in SEO is a strategic move for long-term success.

Built from insights gleaned from dozens of conversations with marketing leaders, SEO specialists, and senior executives, this webinar will outline the skills you need to keep your CFO happy and protect your SEO budget even under pressure.

Ready to set your SEO program up for success? Sign up for this webinar and get the expert insights to help you start thriving.

And if you’re unable to attend the live event, register anyway to gain access to the webinar recording, presentation slides, and additional resources to review at your convenience.

Category SEO SEO Strategy
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SEJ STAFF Heather Campbell Director of Marketing at Search Engine Journal

Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked ...

How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget

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