Acompli is Now Microsoft #Outlook for Mobile: An Interview with Peter Farago, Former Acompli CMO

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Microsoft announced today that Acompli, the email management app it acquired last month, will become Outlook for Android and iOS.

I interviewed Peter Farago, former CMO of Acompli, to discuss his marketing strategy that assisted in getting Acompli acquired.

Peter covers why having a “dream team” is important and what aspects of startups and Silicon Valley culture could be applied to almost any organization.

Key Insights from Peter:

  • “At a small business…you don’t walk in with big budgets or a big history you can franchise…scale, resources, and focus are what change a lot when you’re very, very early stage [start-up].”
  • “Email is something that people use differently, depending on who you are….[we asked], ‘What is it that we are making that can improve business users’ lives through email and help them work better, from anywhere. What is that story going to be?'”
  • “The best way to iterate fast is to get a lot of feedback.”
  • “[The main positioning] idea we went with was, ‘Email just got a promotion, and now it’s your turn.'”

In this episode of Marketing Nerds, we cover:

  • Why having the right people is important
  • How Peter’s early experience working for Electronic Arts (specifically on Sims 2) helped shape his methods for working with startups
  • What all organizations can adopt from the startup mentality
  • What to focus on first before launching a product or service

To listen to Marketing Nerds with Peter Farago:

Think you have what it takes to be a Marketing Nerd? If so, message me on Twitter or email me at kelsey [at] searchenginejournal.com.

Disclosure: Congrats to Acompli co-founder Kevin Henrikson, also a co-founder of Alpha Brand Media, which is the parent company of Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

Kelsey Jones
When she's not editing and scheduling posts, Kelsey Jones manages the Marketing Nerds podcast and moderates SEJ Summit conferences and Marketing ThinkTank webinars. She has been in digital marketing since 2007 and journalism since 2004. Kelsey started StoryShout, the first and only news content marketing agency, in 2016.
Kelsey Jones
Kelsey Jones
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