6 Social Media Tactics You Can Act On in 5 Minutes or Less from @Buffer

SMS Text
6 Social Media Tactics You Can Act On in 5 Minutes or Less from @Buffer

social-mediaWhen it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like.

What happened over the last few weeks though is that we collected a number of awesome tips to post on Social Media, that didn’t quite all fit together. So we thought, why not creating a list of unique tips, that might not have that much in common, but are hopefully still very useful for you!

So, here we go, a list of six rather random Social Media tips to help you improve your marketing today:

1. Stop making the most common Twitter mistake

Here’s a quick tip about a mistake that is made all the time on Twitter. In a HubSpot post, Jay Acunzo was kind enough to offer up his own experience with this for us to learn from.

Here’s Jay’s Tweet, which he used as an example:


The mistake is an easy one to miss, but it all comes down to the very start of the Tweet. Starting a Tweet with a username (this one starts with @HubSpot) means that only the sender, the person mentioned and anyone who follows them both will see it.

In this case, Jay and HubSpot will both see the Tweet in their timelines, and anyone who happens to follow both Jay and HubSpot will see it in their timelines.

Of course, anyone who scrolls through Jay’s whole Twitter profile would see it as well, but we want to focus on getting your Tweets into the timelines of your followers.

So, how do we solve this? If you really want to start your Tweet with a username, add a period to the beginning, like this:


Gary Vaynerchuck even created a 44-page slideshow for this one Twitter mistake. It’s definitely worth flicking through it:


So next time you want to Tweet about someone, don’t forget to add a period at the beginning if you want all of your followers to see it!

2. Schedule your updates to post just before or after the hour

Convince & Convert founder Jay Baer shared a great tip in this Social Media Examiner post for scheduling your updates at just the right time.

If you’re trying to reach business people like marketers, office workers or managers, this is especially handy. Jay sets his Buffer schedule to post updates just before or just after the hour. He does this to catch people who are checking social media just before or just after a meeting.

Here’s Jay’s example:

Meeting is scheduled from 1-2 pm. Meeting lets out slightly early at 1:57 pm, and attendees check Twitter on the way back to their desk. Meeting goes a little long, and that dip into social media occurs at 2:03 pm.

Jay also makes a note that scheduling around common lunch and dinner times (if you can—time zones can make this a bit difficult) is a good way to make sure more of your posts are seen.

3. Follow or favorite all people retweeting your articles to grow your audience

One tip that I learned from Leo when I joined Buffer was to keep an eye on who shares my content on Twitter.

Just by monitoring mentions of my username, I can find people who are interested in the posts I write, and then quickly follow them or favorite their Tweet.

This is a good way to gather more followers who enjoy your content. You can also use a Twitter search to find people who aren’t mentioning you by name.

Try searching for your website’s name or URL, your full name and any specific keywords or hashtags that you use. If you don’t have time to reply to all of the matching Tweets, a quick favorite can help you make contact with those users.

4. Keep an eye on Facebook’s changing guidelines

Facebook has had some pretty strict guidelines for running promotions on your Page in the past, and it’s always a good idea to make sure you’re not in breach of any of these.

What you might not know is that Facebook has actually lifted some of the rules for running promotions (they’re fond of changing things at Facebook). A recent Socially Stacked blog post looked at five of the guidelines Facebook has removed:

1. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.

You can now run promotions on your Timeline or by using a third-party application.

2. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.

Now that you can run promotions on your Page’s Timeline, you can require a Comment or Like on your post for entry. You still can’t ask fans to enter by sharing your post on their own Timeline, though.

3. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

Not only can you ask fans to Like or Comment on a post to enter your competition, but you can use Likes as a voting feature now, as well.

4. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism.

You can actually use a Like on your Page or a check-in to your business as entry into a promotion, now. Since Likes aren’t differentiated for promotions, however, the Socially Stacked team don’t recommend using this option.

5. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

Facebook has relaxed this guideline, so that you can now use the comment stream, status updates, your own blog or website, and even email or Twitter to notify winners.

5. Add a complete address to FB so people can check in

If you have a local business, or you manage the Facebook Page for one, this tip can improve engagement.

If you add a full address in your Page’s settings, your fans and local visitors can check-in to your business on Facebook.


You’ll need to make sure your Page is registered as a local business in the business type section for this to work, so it’s not for everyone. If you are a local business though, why not take advantage of this feature!

6. Get more YouTube subscribers with this pop-up

For those of you who use YouTube as a main marketing channel, this is a great tip. It’s a really simple, easy way to increase subscribers to your channel.

This post on the Gleam Marketing Blog explains how to add a small light-box pop-up to your YouTube page, encouraging visitors to subscribe:


All it takes is adding this extra bit of text to the end of your YouTube URL whenever you share it:


Pretty easy, right?

What other social media tips do you have that I missed? Let us know in the comments.

Image credits: Nonprofit Tech for GoodGleam Marketing BlogHubSpot

This post originally appeared on Buffer, and is reprinted with permission.

Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!
  • Sumit Gupta

    The mistake that you mentioned while using Twitter was truly amazing.I didn’t know that using username syntax restricts your tweet to you and your followers only.

  • Princewill

    Wow! what an eye opener, I have made that Twitter mistake umpteen times, Thank you for correcting that mistake…..It is about using the social media and getting desired,

    Really am guilty of almost all the mistakes you have outlined…..

    Nothing brings followers like getting to follow back your followers and retweeting their tweets and also favouriting, It builds a relationship.. Taking advantage of the peek time get your tweet to a whole lot of audience… Using the social the media smartly is one thing a user ought to have in mind so as to achieve great results

  • Ravi Chauhan

    I have learn from this blog how to use social media for batter marketing result. Next time I’m follow these all 6 social media tactics. Thanks for sharing.

  • Jaime Miller

    Great tips Belle! The YouTube popup was brilliant and I’ll definitely try to include that to my channel!

  • Flora Huang

    Thanks Belle Beth Cooper,

    After a very long time I have read an useful blog for which I preferred Social Media like twitter, face book, Google+ after reading this blog my concept was cleared and I am sure in future i would not pursue similar kind of mistakes.

  • Monika Rathi

    Hi Belle,
    Your all techniques are fab..
    but i think “4. Keep an eye on Facebook’s changing guidelines” is like cherry on the top.
    Thanks for sharing.!!

  • Nathan Ambrose

    Yes, I’ve been reading about that big mistake a lot recently. I even anticipated that it would be the number one on your list.

    Well written, Belle.

  • Lonny Dunn (@ProNetworkBuild)

    Following every favorite or RT is feasible for a small or managed account, where the volume is small, on a large scale, it’s not worth the effort, as they are going to continue following and retweeting more to get attention, might as well let them.

    There is an exploitable loophole in Facebook where you can “Message” businesses and reach out to them with your personal account, and request that they share your message if you share theirs. We add a twist to this, by also explaining we will post their share on Twitter. This almost always get’s a collaboration started.

    Tweets are entered into Bing and Yahoo! search results. Eventually, Google picks up on Bing and Yahoo! results ~ even though Google cancelled it’s contract with Twitter. Thus, most so called SEO experts don’t even know the true value that Social plays on search results. With 3 Million connections, it is easier for us to figure this out, but that doesn’t mean it can’t be used by those who don’t have these kinds of networks. This is a strong use of Social mostly overlooked by almost all SEO firms, underplayed, or even grossly neglected.

    Asking questions: Price Waterhouse, Gallop, CNN and Twitter did a survey of over 6 Billion Tweets, and discovered some fascinating things, like how many teenagers, or females tweet at any given time. One of the most powerful findings was that when a Tweet is prefaced by a question: IE “Want to support a Great Cause AND Help Local Kids? URL” then 42 percent of the people who see the tweet, click the link. This is a much more scientific results oriented outcome than the .o1 percent click through Banner Rate, or the 1 percent eMail open rate. To think that anyone can use this trick is fascinating.

    Twitter Drives More Traffic to Blogs and Entrepreneur Websites than Facebook or Google. This is another powerful result. There is a Sociological Psychological pattern here. Twitter ultimately get’s the most traffic to blogs and does it better than two giants? If the reader can’t exploit that knowledge, they should probably just go home. That’s some dynamic research in the arsenal.

    I tweet at @PronetworkBuild
    Lonny Dunn Founder Social N Worldwide, Inc.

  • Certifyself

    Really i get some useful information about SMO website and belle, is such a good writer and i have read more and more blog written by u …once again thank you so much to shearing this wonderful information about social media websites..

  • tnss

    I agree with you following these social media strategies for website promotions,,,will get traffic easily Thanks for sharing….:)

  • Sara

    Great round-up! Thanks for including the article from ShortStack in here, we appreciate it!