This article was updated in 2016 to reflect newer stats, tools, and resources. Enjoy!
As someone who is constantly surfing the web, either for work or just because I’m an addict, I’ve become a big fan of infographics. And, I’m far from the only person who’s found infographics to be an educational, entertaining, and useful tool.
Over the last decade, infographics have become an increasing trend. In fact, from 2010 to 2012, infographic search volumes have increased by 800%.
In 2016, the stats are even more impressive. A recent study shows that infographics are liked and shared on social three times more than other any other type of content.
Suffice it to say; infographics are not just a trend – they continue to grow in popularity every year.
But, What Exactly are Infographics & Should You Use Them?
For the uninitiated, infographics “Are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” In other words, an infographic collects data, organizes it, and turns this information into an easy to understand visual, such as a chart or map.
So, why and how are these graphs so beneficial?
Studies show that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where literally billions of pieces of content are created every minute, and you can easily understand why a simple visual aid can make your brand stand out.
If you’re still on the fence regarding infographics, here are six other benefits of the popular resource.
Infographics Are Eye-Cathing
Infographics are more eye-catching than printed words, since they combine images, colors, movement, and content that naturally draw the eye.
Since most of us have increasingly shorter attention spans, we tend to “scan” material as opposed to reading text. Infographics allow us to easily scan and get the information we are most interested in.
Furthermore, we tend to remember information that we’ve seen more so than read.
Infographics Get Shared More
Infographics are extremely shareable for use around the web. For example, an infographic published on a WordPress blog or website usually provides an embed code.
This code allows an automatic link from the original site to yours. They are also easily shared on social networks and have a better chance of becoming viral compared to ordinary text.
As mentioned above, studies show that infographics get shared three times more often than any other type of content.
They Increase Brand Awareness & Reach
Infographics can be used to reinforce your brand, simply because they are so visually appealing. If you design an infographic with consistent colors, shapes, and messages, along with your logo, you’ll have an effective means of “Brand Awareness”.
Plus, since they get shared so much, you are increasing the reach of your brand in an extremely natural way.
They Improve SEO
A well-designed and aesthetically pleasing infographic will drive people to your site, since they are more likely to “share” and “click” on it.
Infographics are also more likely to get links from other sites when people share your infographic.
Both increased traffic and increased back links are great for SEO.
Infographics Help You Connect With Your Audience
Finally, infographics are a fun and engaging medium that can generate a unique connection with visitors to your site or a location that has featured your infographic.
Since they are aimed at educating, not selling, infographics also help create a sense of connection which will likely pay off later.
Learn How To Design Your Infographic
It is clear that infographics are a great way to create a visually pleasing, easy to understand piece of content. But, it also can spread awareness of your brand, particularly if it goes viral.
Creating an infographic doesn’t have to be complicated. While you can definalty hire a brand to do it for you, you can also create one yourself.
If you are ready to start creating your next piece of awesome content, we have a few resources to share.
- Learn how to build your infographic in under an hour using these 15 templates from Hubspot.
- Learn why a successful infographic is about more than just design in this SEJ article.
- Find out more about spreading your infographic after it is created.
If you’ve used infographics in the past, we’d love to hear about your experiences.
Featured Image: Deposit Photos
In Post Image: Deposit Photos