10 Tools to Tell What’s Hot Today (Right Now Even)!

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10 tools for discovering what's hot and newsworthy right nowAre you afraid that you’re missing out on an important event? Concerned that you won’t know what’s being discussed around the water cooler tomorrow? Worried that something is happening in the world right now that you don’t know anything about and that you’re missing out on some very lucrative keyword opportunities?

Worry no more!

Here is a list of 10 tools that will help you stay in the know—from hot keywords that searchers are using on Google to what’s trending on Twitter or Facebook and what’s going viral on YouTube this very moment. These tools will help you stay informed (and potentially fill you with useful information) day by day and even minute by minute. Never get left in the dark again!

1) Google Trends

Compare two or more keywords to see which has a higher search volume and how searches change over time. This is great for looking at seasonal terms, as well as the best time to start ramping up (or slowing down) your marketing efforts for any particular keyword phrase.

2) Google Trends Hot Searches

This displays a list of the top 20 searches for any given day. Click on any top keyword, and you’ll see a search volume index chart showing searcher interest over the past 24 hours. You’ll also see snippets of the top Google results for that keyword for news, blogs, and Web searches. Perfect for looking at upcoming trends that might provide ranking and traffic opportunities.

3) Google Trends for Websites

Enter in a URL and see what else that site’s visitors are searching for, along with other sites they have visited. This gives you a good dose of competitive intelligence and visitor engagement and interests.

4) Google Insights for Search

Compare search results by location or time ranges and filter by geographical locations, search type (products, news, and images), and even by categories. Compare and filter up to five terms at a time. While raw search volume numbers are helpful to select one term over another, this information can help you target each phrase based on the specific search market. When and where the searches are being performed can be valuable information for targeted ad delivery.

5) Wordtracker Top Keywords

This provides two lists of the top 500 most searched keywords within the last 48 hours and 365 days. Search volume for each phrase is provided as well. Another tool that is good for looking out for upcoming trends for you to capitalize on.

6) TweetStats

It features two charts that show what is trending on Twitter: one for today’s top 10 trends and another for currently trending. This information can help you get involved in the most important, vibrant, or talked about conversations of the day, opening up new avenues for networking and engagement.

7) Trendsmap

Want to know what people in your (or any) area are tweeting about? This shows trends based on geographical locations. Using this data, you can get in touch with local tweeters that share similar personal or business interests. Great local networking tool!

8) Like Button

Shows you what is being liked across the Internet right now. Filter by what is popular, news, entertainment, and much more. This is Facebook’s version of TweetStats, giving you a few more filtering options to narrow down your search to what is important to you or your business.

9) YouTube Trends Dashboard

The hottest videos on YouTube can be found on the Trends Dashboard. You can filter by location and age, sort by most shared or most viewed, and even compare how videos trend for different audiences. Not just for entertainment, these videos can also help you see what is catching people’s attention and what audience they most resonate with. Video demographic research!

10) BuzzFeed

Find out what content is getting socialized the most across the Web. View by category, drill down to the 20 most viral for the week, or see what’s just launching that’s making a buzz. This is another opportunity to see what people are talking about, what’s going viral, and to engage with the audience that’s most suited for your needs.

Image Credit: kentoh / 123RF Stock Photo

Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!, and President of Pole Position Marketing, a leading web presence optimization firm... Read Full Bio
Stoney G deGeyter
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  • Bryan Eisenberg

    I would also add, even though it is still in beta, Realtime ( http://rt.ly) by bit.ly.

  • Glenn Miller

    Nice list, thanks. My morning round-up includes the visual news aggregator newsmap (http://newsmap.jp/). Headlines from around the country and the world, color-coded by topic and sized by amount of press. And customizable.

  • Stephen Kinsella

    Nice list of resources Stoney. Thought I’d add a new one to the list – http://www.newswhip.com/
    It uses social data from published news stories and presents them based on popularity, topic and location.
    Worth checking out.

  • Ros

    Brilliant information. Looks like I have to find another hour in my day!! lol

  • Sourabh Rana

    Yes, there is no doubt that Google trends and Google Insights are one of the best tools present online without any payment. Google should launch more tools like these. Tools from 6-9 are new for me and Thanks for sharing with us

  • Rohit

    Thanks Stoney G deGeyter for the wonderfull list i am knowing the first 4 websites buzzfeed , trendsmap and tweetstats is also great to track the latest updates

  • Stoney

    Thanks for the feedback, and the additional inclusions. I’ll have to check them out!

  • Kevin McDugle

    Thanks Stoney for the “insight” (pun intended)!!! I am sure most of us in this business have used at least a few of the mentioned tools. But for me, I was able to pick up a “few nuggets of gold” from what you presented here. With all of the animals coming from the Google zoo, and with Facebook about ready to introduce their own search engine, now more than ever – we have to use whatever we can get to stay ahead in this game. Good looking out!

  • Giriraj Ranawat

    Thanks a lot Stanny.
    Nothing can be better than this. Very Informative and helpful article.

  • Agus Demak

    Thanks Stoney, a complete and nice list 🙂

  • Kashyap Joshi

    Hello Stoney,
    Cool list. I will use all these cool tools. I don’t know about some tools like YouTube Trends Dashboard and Trends Map. Really cool. Thanks.