Happy Halloween to all you Internet ghosts and ghouls out there! I have a spooky joke for you: “What did the birdie say on Halloween?” “Trick or Tweet!” Hahaha eeeeh. OK, the good news is, I have no more jokes. The better news is there are many excellent webinars for you to check out this week. Don’t forget to get registered for the conferences coming up in the next couple of months. Enjoy!
Big Picture CRO
November 1, 10:30 a.m. PST
Presenter: Rand Fishkin
Description: Rand Fishkin, SEOmoz’s CEO, walks you through how conversion rate optimization (CRO) is more than just a test. So, step back and look at the forest, not just the trees, to find out where your best bet on really pushing your conversions is.
Content Marketing : Keys To Becoming a Brand Journalist
November 1, 2 p.m. EST
– Google says that content marketing is now the key to SEO – Why?
– Great examples of content marketing, from Spafax to John Deere, Michelin, Lexus, etc.
– How to get more from the traffic from your content
– How to turn your expertise into content
– How do you get started down the trail to effective content
How to Create a Website That Sells
November 6 , 1 p.m. EDT
Description: In today’s business environment, your website can either make or break a sale. When visiting your website, prospects make snap decisions regarding your competence. And, if your site lacks key content, these new sales opportunities will flee elsewhere.
Find out how you can build a website that engages your online visitors and turns them into sales opportunities. Join sales expert Jill Konrath and Meghan Anderson, Product Marketing Manager at HubSpot, for our upcoming webinar that will discuss how you can build a website that sells.
Online Persuasion: Insights from Neuroscience + Evidence from A/B Testing
November 7, 4 p.m. EST
Presenter: Tim Ash, Dan Siroker
Description: By understanding how your customers’ minds treat incoming information, you will be better equipped to create landing pages and marketing messages that influence website visitors to complete your conversion action.
AdTech New York
November 7-8, 2012
New York, NY
November 12-16, 2012
SMX Social Media Marketing
December 5-6, 2012
Las Vegas, NV
Search Insider Summit
December 12-15, 2012
Park City, UT