SEO, Content Marketing & Analytics
The Three Pillars of Online Marketing Success in 2014
San Francisco, CA
Our one-day executive conference will be held at San Francisco's Hotel Vitale: a luxury, award-winning venue, popular with the tech and startup crowd.
Underwritten by Searchmetrics and hosted by SEJ, we've brought together passionate, Enterprise Marketing thought leaders bringing you their best strategic and tactical approaches, backed by hard data and case studies. No pitches, no product demos, no sponsored content.
This top-shelf event (includes lunch and a cocktail hour) features single-track speaker sessions that will culminate with a Reddit AMA style keynote panel.
Come to learn, network and have a little fun with us at this all-day Friday event.
Jason Miller of LinkedIn: Big Rock Content
Using case studies from LinkedIn and Marketo, Jason will demonstrate how to create and market substantive, thought-leader content centerpieces that attract visitors and enhance customer acquisition strategies.
Marcus Tober of Searchmetrics: The Search (R)evolution & Why Hummingbird is the Most Important Change to Search, and What Panda 4.0 Means to You
Recently Google retooled its search engine, introducing a new system called "Hummingbird" that moves us beyond keyword search into Search 3.0. Hummingbird is about conversational, contextual and semantic search. Find out what are Hummingbird's dominating ranking factors, and how will they evolve in the future. Marcus will also cover what you need to know about Panda 4.0, the first major Panda update in over a year.
Eli Schwartz of SurveyMonkey: "You're missing out if you're not doing it, and it's not as hard as you think: International SEO"
Warren Lee: "Search Marketing: Bringing Sexy Back"
Where does SEO fit into today's marketing conversation? Warren will be doing his best Justin Timberlake while examining our industry's evolution and what strategies are "hot or not" for 2014.
Benu Aggarwal of Milestone Internet: "Top 10 Conversion Factor Trends, Backed by Science"
As with most tactics in digital marketing, your sure-fire methods from last year may be a total flop today. Benu will walk through what's working now, along with supporting case studies and data.
John Marshall of Market Motive: "How To Build and Nurture a Rockstar Marketing Team"
Turning your marketing organization into a well-oiled machine is a major pain point for the enterprise. John will talk us through all aspects including recruiting, skills assessment, development, culture, and motivation.
Keynote Panel "Reddit AMA-style" featuring:
- Andre Bourque of Technorati
- Anne Ahola Ward of CircleClick
- Brandon Prebynski of Cisco
- Sujan Patel of Single Grain
- Frederick Vallaeys of Optmyzr
- John Rampton of Search Engine Journal (moderator)