SEO, Content Marketing & Analytics

The Three Pillars of Online Marketing Success in 2014

FRIDAY, JUNE 13, 2014
San Francisco, CA
Hotel Vitale

Our one-day executive conference will be held at San Francisco's Hotel Vitale: a luxury, award-winning venue, popular with the tech and startup crowd.

Underwritten by Searchmetrics and hosted by SEJ, we've brought together passionate, Enterprise Marketing thought leaders bringing you their best strategic and tactical approaches, backed by hard data and case studies. No pitches, no product demos, no sponsored content.

This top-shelf event (includes lunch and a cocktail hour) features single-track speaker sessions that will culminate with a Reddit AMA style keynote panel.

Come to learn, network and have a little fun with us at this all-day Friday event.

Represented Companies

Companies represented at Searchmetrics and SEJ - SEO, Content Marketing and Analytics event

Speakers

Benu Aggarwal

Benu Aggarwal

Founder and President, Milestone Internet
Eli Schwartz

Eli Schwartz

Online Marketing Manager, SurveyMonkey
Jason Miller

Jason Miller

Leader of Global Content Marketing, LinkedIn
John Marshall

John Marshall

CTO and Founder, Market Motive
Marcus Tober

Marcus Tober

President, Searchmetrics
Warren Lee

Warren Lee

SEO Guru

Panelists

Andre Bourque

Andre Bourque

Managing Editor, Technorati
Anne Ahola Ward

Anne Ahola Ward

CEO and Co-founder, CircleClick
Brandon Prebynski

Brandon Prebynski

Digital & Social Media, Global Marketing, Cisco
Sujan Patel

Sujan Patel

Founder of Single Grain and CMO of Bridge.us
Sujan Patel

Frederick Vallaeys

Co-founder at Optmyzr

Featuring

John Rampton

John Rampton

Editor-at-large, Search Engine Journal
Murray Newlands

Murray Newlands

Deputy Editor, Search Engine Journal
Kelsey Jones

Kelsey Jones

Managing Editor, Search Engine Journal

Media Partner

Technorati

Agenda

8:30 AM

Check-in begins

9:00 AM

Jason Miller of LinkedIn: Big Rock Content

Using case studies from LinkedIn and Marketo, Jason will demonstrate how to create and market substantive, thought-leader content centerpieces that attract visitors and enhance customer acquisition strategies.

9:55 AM

Marcus Tober of Searchmetrics: The Search (R)evolution & Why Hummingbird is the Most Important Change to Search, and What Panda 4.0 Means to You

Recently Google retooled its search engine, introducing a new system called "Hummingbird" that moves us beyond keyword search into Search 3.0. Hummingbird is about conversational, contextual and semantic search. Find out what are Hummingbird's dominating ranking factors, and how will they evolve in the future. Marcus will also cover what you need to know about Panda 4.0, the first major Panda update in over a year.

10:40 AM

Refreshment break

10:50 AM

Eli Schwartz of SurveyMonkey: "You're missing out if you're not doing it, and it's not as hard as you think: International SEO"

11:35 AM

Warren Lee: "Search Marketing: Bringing Sexy Back"

Where does SEO fit into today's marketing conversation? Warren will be doing his best Justin Timberlake while examining our industry's evolution and what strategies are "hot or not" for 2014.

12:20 PM

Catered lunch

1:20 PM

Benu Aggarwal of Milestone Internet: "Top 10 Conversion Factor Trends, Backed by Science"

As with most tactics in digital marketing, your sure-fire methods from last year may be a total flop today. Benu will walk through what's working now, along with supporting case studies and data.

2:05 PM

John Marshall of Market Motive: "How To Build and Nurture a Rockstar Marketing Team"

Turning your marketing organization into a well-oiled machine is a major pain point for the enterprise. John will talk us through all aspects including recruiting, skills assessment, development, culture, and motivation.

2:50 PM

Refreshment break

3:00 PM

Keynote Panel "Reddit AMA-style" featuring:

  • Andre Bourque of Technorati
  • Anne Ahola Ward of CircleClick
  • Brandon Prebynski of Cisco
  • Sujan Patel of Single Grain
  • Frederick Vallaeys of Optmyzr
  • John Rampton of Search Engine Journal (moderator)
4:00 PM

Happy hour open bar on Landmark Suite Terrace