Sending a (good) link request via email is one of the most powerful ways to build links. My good friend and experienced link builder Melanie Nathan has put together an awesome tutorial on manual link building that covers most important link request strategies followed by killer examples.
One of the aspects Melanie mentioned and I want to stress out and discuss further is that each site that can potentially link back to you should be treated differently. I have covered the ways to find your competitors’ most juicy backlinks and now it’s time that we see how to effectively organize those links to make the most of each find.
1. Organize your link lists by the site type, e.g.:
- small niche websites;
- authority (.gov, .edu and .org) resources;
- non-profit organizations.
Each of these site types that can potentially become your promoter requires special treatment and if you have them sorted out in your Excel, you save time and turn your link requesting into strategic link building. Here is the example of how your link requesting tactics might differ depending on the site type:
- weblogs => stress why your content might be relevant for the blogger’s site/ interesting for the blog audience; offer to write a guest post or ask to share his opinion on your recent article/ tool/ product; besides, bloggers are usually social, so you can check if you share some common social media networks and can make friends there;
- small niche websites => offer to write an interesting article close to the site topic and host it at the site (thus the website gets fresh content and you get one tiny link);
- authority (.gov, .edu and .org) resources => offer to add your site to their “Resources” page and stress how this can be useful for their readers;
- non-profit organizations => offer a free help or service that will be useful for them.
2. Organize your link list by the potential backlink type, e.g.:
- in-text link;
- link in a sidebar;
- link on the “Resources” page; etc.
Again, depending on your initial goal, your link request strategy will be different:
- in-text link => this usually means you are most likely to provide the content for your promoter, so this will obviously take you long – it might be wise to make no more than one or two link offers a day, so that in case the webmaster agrees, you have time to write a good article for him.
- link in a sidebar => this usually mean you will have to offer something “in exchange” to get the webmaster interested (your product or service, a link back, a discount, etc)
- link on the “Resources” page => this won’t take you long; all you need is to get ready properly: prepare some highly relevant articles from your site and think why they should be interesting and useful to the site’s users.
Thus as you can see, organization and categorization will help you both save your time and run the link building campaign more effectively.