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Backlink research and link building are the two most tedious (yet unavoidable) tasks in website promotion process. Link Research Tools is one the most powerful link research assistants you should definitely try.
The toolkit has advanced methodology, varied data sources, customized settings and quite a few unique tools inside – everything you may need in your link building efforts.
Today’s post is the overview of some of the most useful features – actually there are so many of them that it is impossible to make a detailed review, so here’s what I have managed to do:
Data Sources and Options
The various backlink research tools you will find inside are very well organized. From utility to utility you will be able to select the same multiple options and parameters you want to be returned – so you will need to figure them only once and then use from analysis to analysis.
What you will love the most about the tool is the varied data sources it uses. According to the tool, to find the backlinks to any page or domain they use Yahoo, seoMOZ, Sistrix and their own proprietary database.
From tool to tool you will have the following options to get the data to analyze:
- Provide the list of URLs or domains manually;
- Use external tools to automatically extract the list of URLs or domain.
For example, most of the tools will allow you to use Google search to find your competitors and analyze their tactics: extract Google (or! Google’s local versions) search results for your main term:
Parameters to Crawl
Here’s a quick overview of possible data you will be able to set the tool to crawl for any backlink source page:
- Basic SEO stats (Yahoo! Backlinks, Mozrank, Juice Indicator (calculated internally by the tool), page theme, Majestic AC rank,
- Google factors (Google PR, Google cache, Google index, Google backlinks)
- Domain registration and hosting data (domain expiry date, IP address, etc)
- Trusted Backlink Indicators (edu / gov / mil -hosted backlink sources);
- First document inception info (data sources: services like netcraft or webarchive.org which help estimate when Google and other search engines might have found that document)
- Domain authority analysis (absence / presence of Google sitelinks for that domain)
- Traffic indicators (via Alexa and Compete)
- SEOmoz Rank and Authority for Pages and Domains plus Backlinks
- Additional backlink data sources (like Alexa backlinks, Google blog search links, Altavista Backlinks, Technorati Backlinks, Exlead Backlinks)
- Additional Yahoo! backlinks (All Yahoo Backlinks to the domain, all EXTERNAL Yahoo Backlinks (internal links excluded), Yahoo Linkdomain Backlinks as well as Yahoo Linkdomain to the Top-Domain)
- Majestic SEO parameters (All Majestic SEO backlinks from page to page, page to domain, domain to page, domain to domain, the backlinks from page to topdomain and domain to topdomain).
Besides the actual backlink research tools we will have a closer look at below, there are a few essential analysis assistants inside you need to be aware of before running any of the main tools.
1. Internal Technology and Terminology
To get the full value out of the tool reports, be sure to go through its internally developed technology and and terminology. The list of terms can be found in the very detailed HELP page. Here are a few most interesting ones:
|JUICE||If the result of the link juice tool says “JUICE” then we found this page to be juicy, because it ranks #1 for a unique phrase on the page.|
|JUICED||This is a special case where we found the page to be juicy, but it’s been replicated on the same domain – typically this happens with blogs or forums that return the same content under different URLs (i.e. archive pages).|
|DUPE||Dupe means, as name indicates, that this page is duplicate content – typically a syndicated article in a directory/blog syndicator – OR somebody stole the website’s content.|
|NSN||This stands for No Snippet found, which means the page you’re looking at is probably a poor link page without substantial content. Don’t bother getting a link there!|
2. Productivity Boosters
The toolset has a couple of nice features inside that will improve your link building productivity:
- Projects: the tool offers a handy “projects” feature that lets you store different types of analysis or different domain reports in different folders.
- URL hotlist: allows you to store interesting URLs from your reports for later analysis. To add a URL to the Hotlist, use the icon in the URL Tables of your reports.
- Email notifications: Receive an email notification when a report is finished (set from inside your SETTINGS menu).
- Table sorting and filtering options: When you have your reports built, don’t forget to play with each table powerful sorting and filtering options – I actually love those more than Excel (and you know how much I love Excel!)!
The tool is paid but the minimum package you are most likely to find very powerful is only about 13 USD for three days (10 Euros), so it is quite affordable for anyone. Chances are, if you promote just a handful of websites, you won’t need the tool on a continuous basis monthly, so this package will cover most our readers’ needs.
The Backlink Research Toolset – Overview
Now that we are familiar with data sources and analysis options we will have, let’s overview the actual tools we find inside:
1. Backlink and Anchor Text Tool
The tool allows to find out which back links your or your competitors’ sites have as well as analyze the link values. Apart from providing the list of URLs manually, this tool also allows to upload your own list of backlinks to analyze (from Google Webmaster Toolkit, Sistrix, SEOmoz, etc.)
Once you have selected all or any parameters you want to have next to each backlink you’ll find, run the report. It may take the tool a few minutes to extract and sort the data.
The report presents the visualized data on top:
As well as some charts visualizing anchor text breakdown, found link statuses and overall domain popularity:
And the table with the details below (note that you can actually provide the search term in the ANCHOR column to filter the data sets by a keyword in the anchor text – WIN!!):
2. Common Backlinks Tool (Pure Gold!)
This nifty tool will find backlinks two or more URLs have in common. Thus the tool can turn invaluable for link builders who will find almost 100% link prospects (those who have already linked to a few of your competitors, to a few tightly relevant and closely related pages or services, etc).
Just provide the URLs you want to research, select the usual data sets you want to be returned and you are done.
See data visualizing graphs on top of your research:
Scroll down to actual backlink providers (note that you can filter the table by any column; for example, you can set it to show pages with no more than 100 backlinks per Yahoo! SiteExplorer):
3. Common Outbound Links Tool
This is another great competitor research tool that allows to find your common competitors’ friends and influencers.
! If you are wicked and smart enough, you will also get links on those pages your competitors link to and thus get your competitors link to you indirectly
Like in the above tool, the “Commonality” column shows how many exactly of your competitors link to that page:
4. Strongest Subpages Tool
As the name suggests, this tool helps you find your (or your potential link prospects’) strongest pages (in terms of their backlink power) – it finds up to 1,000 pages on any domain, estimates their power (based on the internally built algorithm) and sorts them accordingly.
You can filter the table by any keyword in the page title or by min / max “strength”:
The great feature inside the tool is the ability to find “Strongest subfolders” – can be invaluable if you, for example, need to find your site strongest internal link sources:
5. Link Juice Recovery Tool
Another GOLDEN tool that identifies “dead” pages your site still links to and lets you save your link juice!
6. Missing Links Tool
This tool crawls your competitors’ backlinks, then crawls your links and finds links your competitors have that you don’t!
7. Juice Tool
The Juice Tool crawls all (or any of) the values we have listed above for the random list of URLs of your choice. Use it to filter and analyze your guest posting opportunity lists, directory list, dofollow blog list – any URL database you have (and use) maybe enhanced with various data sets with help of this tool.
As always, I would love to hear your feedback on the tool. Have you been impressed as much as I?