SEO

How to Improve Non-US Search Rankings

Looking through my analytics in Google, I begin realizing that I am receiving traffic from other countries around the globe. This led me to think is there a way one could in fact improve their non-US Google rankings? What if your product is something that U.S as well as individuals all over the globe could benefit from. So is there a way to improve your rankings and how would one go about doing this. Below are a few things to consider when trying reaching Global Google!

Servers:

If your server is in fact hosted in different countries, you will in fact benefit from gaining organic traffic from those other areas outside the US, but doing this can hurt your rankings in the U.S. One must really think how important it is for their product or service to go global as you don’t want to affect the main market, being the United States. When considering this, one must weigh their options as SEO is all about the puzzle pieces all coming together. Every little but helps, but not the end of the world if it cannot be exactly one particular way.

Domain Names:

This is also another thing to consider when trying improving non U.S rankings, it’s also best getting domains that are situated in those countries. These are for example .co.uk, .fr, .de. Having these global domain name extensions can benefit the user. A site that has not only a .com site, but also another domain extension, can in fact improve your rankings. For example, TechCrunch has two domains, one that is U.S based and the other is UK based.

Language:

Language seems like an obvious indication of how one would improve their non U.S search rankings. Not only is it language but also how to spell things differently. Spelling this differently can also affect your rankings. For example, the UK and the US tend to have different variations of words, and this will be something search engines look at.

Links:

Since a large part of SEO is in fact link building, this is one thing to consider when considering where you would like to rank in search engines outside of the U.S. Inbound links do have an effect on your ranking, so if in fact you want to rank for non U.S search engines, then it would be best to have the those links be outside the U.S too.

On Page Factors:

Some on page factors one can consider when trying to reach globally is your contact information like phone numbers addresses with specific locations have a factor when wanting to rank for non U.S rankings

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Victoria Edwards has been working in SEO and Social Media for eight years and currently works for GuideWell, a health and wellness e-commerce startup, based in Jacksonville, Florida. Victoria is their Marketing Manager and focuses on Social Media, PR and Blogging for the company. You can find her tweeting under the handle @TallChickVic.
6ce2ffdfe564c2d39eaf61ac19493b05 64 How to Improve Non US Search Rankings

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10 thoughts on “How to Improve Non-US Search Rankings

  1. I’m glad you pointed out the issue of spelling, Victoria. While we in the US refer to SEO as “Search Engine Optimization”, those in the UK would refer to it as “Search Engine Optimisation”.

    These variations are important to consider if you’re attempting to target an audience outside the US. Certainly some food for thought!

  2. Hi Victoria,

    I have a number of niche sites in Australia (.com.au), however they are hosted in the US. I still receive position 1 rankings for some decent two word phrases in Australia, + i get around 35% US traffic as well.

    Anthony.

  3. Great insights, Victoria. Thanks!!

    The next step after ranking well on non-U.S. engines is to make sure the site itself is appealing to your non-U.S. target audience.

    Even if you’ve got a good translation and/or the right spelling, having U.S.-only ads or offers on your site is a sure way to quickly turn off prospects who originally were interested in your company.

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  5. We receive a lot of traffic from non-U.S. sites because our website is available in both English and Spanish, even though we haven’t done much optimization on the Spanish pages. Having content in Spanish makes our company easier to find when people are performing a search.