Comments on: How Many PPC Ads Should You Test?

By: Chrisile from PPC Ads

Chrisile from PPC Ads — Sun, 20 Dec 2009 13:58:24 +0000

i use Turbo Powered Typo Generator. PPC typo traffic can work wonders – particularly with trademark-blocked keywords on Google. This typo generator offers more control over output than most.

By: Walter van Straaten

Walter van Straaten — Sun, 20 Dec 2009 10:06:27 +0000

I have seen Perry Marshall recommend testing no more than two or three ads at a time and then use what I think he calls “peel and stick” to drive up the CTR. So start with your two or three ads, run them till you have sufficient click volume then pause and replace the lowest performing ad (i.e. the one with the lowest ctr). Keep on doing that with the aim of always driving up the CTR.

To me, this makes sense since it provides we with a limited number of ads to get my limited brain around!

By: Dan Perach

Dan Perach — Wed, 18 Nov 2009 12:37:48 +0000

I love using winneralert tool… it emails you when there is action needed on an adgroup’s ads.

By: Brian Carter

Brian Carter — Wed, 05 Aug 2009 15:01:38 +0000

That may be true Richard, but CR is not usually our KPI either. How do you do it for ROAS? Or you want to get optimal CTR, CR, Avg Sale, AND CPC? I don’t have the statistics training to figure that out but my math intuition tells me it won’t work with splittester.com. Am I wrong?

By: Richard Fergie

Richard Fergie — Wed, 05 Aug 2009 14:58:59 +0000

You can use any tool (like splittester.com) that works for CTR with conversion rate as well. Just put the number of clicks where you would normally put the number of impressions and put the number of conversions where you would normally put the number of clicks.

By: Erez

Erez — Wed, 05 Aug 2009 14:55:36 +0000

Finally I found a great post about ads split testing. Thanks!
One thing I do differently is I like to wait till I get 300 clicks. I also like to run landing pages test at the same time. So I got 2 different copies and 2 LP’s = 4 text ads.

By: Roger Sikes

Roger Sikes — Wed, 05 Aug 2009 14:39:35 +0000

Good stuff! It’s easy to get caught up in testing, and wind up testing too much. If you can’t get a good enough sampling, you’ll never have a good idea about what’s working and what’s not.

By: chrystie

chrystie — Wed, 05 Aug 2009 14:33:45 +0000

I agree with testing multiple ads but how do you determine the number to start out with in a campaign you are starting from the ground up? I’ve chosen to do 5 different ads to begin with each with a different type of audience and offer perspective…what would you advise?

By: seomaven

seomaven — Wed, 05 Aug 2009 03:45:43 +0000

i agree with that I appreciate the article – especially about how NOT to screw up your testing. It’s often a challenge to isolate process long enough to get a real take on what works and doesn’t, yet it’s so important that it needed to be emphasized and it’s good to see that on a scale the size of your client’s you apply the same principle.

By: Alan Bleiweiss

Alan Bleiweiss — Tue, 04 Aug 2009 19:13:18 +0000

I appreciate the article – especially about how NOT to screw up your testing. It’s often a challenge to isolate process long enough to get a real take on what works and doesn’t, yet it’s so important that it needed to be emphasized and it’s good to see that on a scale the size of your client’s you apply the same principle.