Google CEO Eric Schmidt commented on the integration of Google’s Orkut social networking service into Google search results withing the year. CNet reports that Schmidt, speaking at the PC Forum conference in Scottsdale, AZ, announced the intended move without a set timeframe, adding that “most products stay in beat for about a year.”
Schmidt further commented on the reasoning for intertwining social networking (connecting with friends of friends and even industry experts in an online private social setting) and search results being that they fit perfectly together. One reason being that Orkut and Google search complement each other because it allows such searchers and users to connect directly with experts in the field of their searches, inturn providing more information than the average web page search may deliver.
Schmidt commented that “One of the problems with search is you can’t find people,” said Schmidt. “We believe that these social networks will have a tremendous amount of information.”
Currently Eurekster, a search engine/social network hybrid, offers “social searching” – the ability to monitor the search results of people that you have networked or connected with, along with the ability to meet others who have the same searching preferences as oneself.
Your trackback is broken…
The idea is not new and makes perfect sense. Think back about the Golden Age of Usenet and how, knowing where to post, it was possible to find out everything about everything in a few hours. Google has tried to integrate newsgroup resources by absorbing deja.com (now groups.google.com) a few years back.
A high degree of specialization of meta-information is made possible by the aggregation of self-defined consumer niches. When users combine their interests in information-driven interest groups they work as producers and consumers of highly focused meta-information.
The dynamic communities of interest in which Usenet is segmented have often been compared to an enormous database in the making. In this ideal database, the structure is given by the entirety of the chosen niche of interests as determined by the technical constraints of the context . However, there are very important differences between standard database engines. The relational aspect may be determined by people either crossing between topics or simply relaying meta-information from different contexts. In other words, the relational aspect of this database is defined by interpersonal exchange rather than sophisticated programming language queries.
It’s easy to see how trying to implement a better, spam-protected usenet could add value to the search engine experience. However I wonder if it will take a little more than the still primitive and buggy Orkut interface. Rather than rely on a “day off” project like Orkut, Google could definitely get more mileage out of acquiring tribe.net, which with a more stable environment, multiple connecting options (listings and tribes) and RSS feeds is definitely way ahead.
Here’s an interesting forum where we can discuss orkut. http://www.googlecommunity.com/forum-4.html
Now they plan to implement this.
http://imparas.blogspot.com/2008/07/orkut-profiles-google-search.html
cod Vista binesh
They haven’t yet done the integration, I guess. (Posted on Jan 09, 2010) :P