If you’re Google and you know that two of your fiercest rivals have joined forces to beat you, and you just found out that one of them is gradually gaining some market share would you be alarmed? Well, let’s leave that to Google as we learned from the latest data from Statcounter showing that Bing has again market share anew in July.According to Statcounter, Bing managed to increase its share of the U.S. search market to 9.41% in July from June’s 8.23%. The combined search market share of Bing and Yahoo is at 20.36% from 19.27% in June.
Google’s U.S. search market share slightly went down to 77.54% in July from 78.48% in June.
So, even with the combined search market share of Bing and Yahoo, it’s still a long uphill climb before they even reach half of Google’s search market share.
Even harder for Bing and Yahoo to achieve is Google’s global search market share which is currently at 89.23% in July from 89.90% in June. Bing and Yahoo’s combined global search market share is 8.77% in July from 8.45% in June.
Statcounter’s data was based on 1.006 billion search engine referring clicks from the global market and 258 million from the U.S. market.
I noticed an influx of traffic when Bing came out in June. I’m hoping that they keep Google on their toes so that both companies get better and we as consumers enjoy better search results.
bing’s growth is not positive for me considering of all its hype. only 1%? Maybe Bing should be the one on toes.
Should Google worry?
No
Nice article :)
Google is now doing a “Going Google” advertising campaign…so I guess I would say they’re going to be staying on their toes over there.
Too early to tell but I have news for the people who say a 1% gain is bad … that is way more than everyone including MS expected in two months. Bing is indead working. It will take time to see how much and how long.
I don’t think Microsoft and Yahoo together have a hope of toppling Google Search’s market domination.
If I were Google I think it would be foolish to dismiss the Microsoft/Yahoo threat out of hand, but having said that they are currently a distant threat and long hard road ahead.
They [Microsoft] have a few things working against them. First, habits, people are used to using Google to find everything. There is a reason the phrase “just Google it” is part of current lexicon.
In the movie Enter the Dragon Bruce Lee is remembered for saying to another martial arts master “boards don’t hit back” after this martial artists shattered some wood. Google isn’t simply going to sit around and let their market share disappear. They are going fight back and that will cause the fledgling Microsoft efforts some issues.
I believe that many people are inherently lazy and will not want to give up the basic overall search Google provides for the specialized searches of Bing, i.e. the cylinder style they offer by industry or topic. Bing is new so it attracts people initially, but growing over the long run will be a bit more difficult.
If Microsoft’s only goal is to dominate search market and topple Google then they won’t going to succeed. That’s like a desperate salesman trying to sell you an insurance policy when you already got one and not looking for another one. What Microsoft needs is to focus on new things, not on world domination. This is not 1990s anymore. Diversity is great. Microsoft can’t be everything for everybody. Sure, their travel farecast website is fantastic. But so is Google’s email. And they have to co-exist. So is Google’s search. But I admit, I am glad Google gets some competition because they seemed to have fallen asleep recently. Although they bring new apps out all the time, they are unfinished concepts and not ready to be embraced by masses. Microsoft did a much better job this time with all they apps live and mesh etc.. So it’s time for Google to become more efficient and effective.