There’s a craze sweeping the search engine marketing world, but thus far B2B marketers have been slow to catch on. In 2007, the leading general search engines (Google, Ask, Yahoo, MSN) introduced a new feature to their search engine results pages (SERPs): blended results.
Blended search (also known as universal search) presents a […]
Blended Search : How B2B Companies Can Benefit
May 30th, 2008 by Julie Mason | 1 Comment
5 More Free Tools To Improve Search Engine Optimization
January 16th, 2008 by Julie Mason | 14 Comments
As we mentioned in our last article, 5 Free Search Engine Optimization Tools Available Online, analytics can be a great way to evaluate and improve your website.
Based on all the feedback and information we received from readers, we decided to round out our top ten with five more sites (and some useful tools) […]
5 Free Search Engine Optimization Tools Available Online
December 5th, 2007 by Julie Mason | 39 Comments
With a variety of options for measuring the success of your search engine optimization, and what tools are available to you, we’ve put together a list of our top five sites that provide free online resources to help you track the performance your website.
1. Google Analytics is a popular tool for website owners. It is […]
Vertical Search & Tapping the B2B Tech-Buyer Market
November 6th, 2007 by Julie Mason | 1 Comment
The B2B audience: we know their needs are not being entirely met by general search engines and they are the buyers with the largest budgets. But do we truly understand their needs and tendencies? With the results of a recent survey by Enquiro, “Marketing to a B2B Technical Buyer” we are now closer to tapping […]
Practical Guide to Website Key Performance Indicators (KPI’s)
September 21st, 2007 by Julie Mason | 1 Comment
When it comes to analyzing the performance of your website, there is a seemingly endless (well, at least a few hundred) list of factors to consider. Faced with so many analytics options, how do you determine which criteria will be the most useful for grading your website? And how many different factors […]
Weighing in on PPC vs. Non-PPC Advertising
August 6th, 2007 by Julie Mason | No Comments
The question of whether pay-per-click (PPC) or non-pay-per-click (N-PPC) advertising offers the better return on your online investment is one that search-engine marketers continue to debate. The truth of the matter is: what works for one online marketing campaign may not work for another. There is no definite answer; however, there are definitely guidelines that […]
Practical Guide to Vertical Search Advertising
June 26th, 2007 by Julie Mason | 1 Comment
Vertical search engines (VSEs), or specialized search engines, are becoming increasingly popular, and e-marketing reporters and search engine industry analysts have deemed vertical the “hottest trend in search.” But just because vertical is trendy now does not mean it will be short-lived. In fact, as VSEs continue to diversify they will likely become more attractive […]
