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Blended Search : How B2B Companies Can Benefit

There’s a craze sweeping the search engine marketing world, but thus far B2B marketers have been slow to catch on. In 2007, the leading general search engines (Google, Ask, Yahoo, MSN) introduced a new feature to their search engine results pages (SERPs): blended results. Blended search (also known as universal search) presents a new opportunity for marketers, and optimizing your content to appear in blended search results is not as difficult as you...

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5 More Free Tools To Improve Search Engine Optimization

As we mentioned in our last article, 5 Free Search Engine Optimization Tools Available Online, analytics can be a great way to evaluate and improve your website. Based on all the feedback and information we received from readers, we decided to round out our top ten with five more sites (and some useful tools) that can help add value to your website. 1. SEOmoz : This is a great site...

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5 Free Search Engine Optimization Tools Available Online

With a variety of options for measuring the success of your search engine optimization, and what tools are available to you, we’ve put together a list of our top five sites that provide free online resources to help you track the performance your website. 1. Google Analytics is a popular tool for website owners. It is easy to install and provides basic reliable trending information on visitor traffic. The program works well if measuring...

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Vertical Search & Tapping the B2B Tech-Buyer Market

The B2B audience: we know their needs are not being entirely met by general search engines and they are the buyers with the largest budgets. But do we truly understand their needs and tendencies? With the results of a recent survey by Enquiro, “Marketing to a B2B Technical Buyer” we are now closer to tapping the B2B buyers’ potential than ever before. First, we need to understand what a technical buyer is and...

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Practical Guide to Website Key Performance Indicators (KPI’s)

When it comes to analyzing the performance of your website, there is a seemingly endless (well, at least a few hundred) list of factors to consider. Faced with so many analytics options, how do you determine which criteria will be the most useful for grading your website? And how many different factors should you look at? Well, the short answer is, it depends...on the type of website, the time available to...

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Weighing in on PPC vs. Non-PPC Advertising

The question of whether pay-per-click (PPC) or non-pay-per-click (N-PPC) advertising offers the better return on your online investment is one that search-engine marketers continue to debate. The truth of the matter is: what works for one online marketing campaign may not work for another. There is no definite answer; however, there are definitely guidelines that can send you in the right direction. Both PPC and N-PPC models have their advantages; the key to a successful...

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Practical Guide to Vertical Search Advertising

Vertical search engines (VSEs), or specialized search engines, are becoming increasingly popular, and e-marketing reporters and search engine industry analysts have deemed vertical the “hottest trend in search.” But just because vertical is trendy now does not mean it will be short-lived. In fact, as VSEs continue to diversify they will likely become more attractive to users and advertisers alike. Now is the time to integrate VSE advertising into your comprehensive online marketing campaign. Here’s...

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