YouTube Democratic Debate Correlates with Online Trends Strategies

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Watching the YouTube democratic debate last night I started wondering, “wow”, what a great idea… but why did they do it?

Just like anything else in the world of business, these debates are purely based on the marketing of all parties involved in monetizing from them (TV ratings, etc) to the candidates themselves.

Two factors that these debates correlate with the on-going trends in search for web marketers.

1. User Engagement
2. Digital Media

What a way to get the attention of young and old America! Upload a video on to YouTube with a chance to ask a presidential candidate a question and be seen on national TV by millions.

Can you say USER ENGAGEMENT?!?

Not only did this drive thousands on to but also to watch the debate to see if their video would make it on the air.

As of 3:27am, (and not sure if it’s real time which I don’t think it is), Google Trends shows:

Keyword: democratic debate
Hotness: Spicy

YouTube Democratic Debate

As we see the face of the digital space growing at a fast pace online, offline avenues such as television or radio can implement these channels towards their news (as we started to see with mini video’s shot with cell phones in news), shows, etc.

Do you think this debate, the first of its kind, has any affect or can form a trend in regular offline media?

Pablo Palatnik
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.
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  • Rhea Drysdale

    I hope so! I’d love to see them continue this debate format. It was nice seeing the candidates put on the spot and most of them handling it well. As president you should be well-spoken and able to think on your toes without compromising your beliefs/agenda. If you can’t handle a You Tube debate, what right do you have being president? Just my .02 cents.

  • Rhea Drysdale

    ps – it helped bring some credibility to You Tube and social media. I’d much rather see those questions than some tart talking about her wardrobe.

  • free iphone

    Definitely a good way to utilize YouTube