Yahoo to Limit Access to PPC API
Based on a post over at Smart Keywords Blog, AussieWebmaster reports that Yahoo! is going to lock down the API for the PPC Program. He says, “Right now no new SEM/Analytics companies are being allowed in, or the “not no, not now” response.”He adds, that Yahoo! wants to take these types of services and products to a “higher level or more involved” in the space.” Of course, this might start an uproar in the forums. AussieWebmaster has already begun a thread on this topic over at Search Engine Watch Forums.
From Smart Keywords
This senior staffer at Yahoo’s Strategic Programming (their ROI, Tracking and Bid Management/Web Analytics department)spoke with me about the changes being made to their API.
Right now no new SEM/Analytics companies are being allowed in, or the “not no, not now” response. Though he did not confirm it, more pointedly he did not deny that the existing SEM/Analytics/Tracking partners would soon be pushed out as well. “I won’t say if existing agreements will continue.”
I hope Kevin over at Did-It, the guys at Atlas and KeywordMax et al are ready for this.
True they are going to maintain the individual access to the AWS. And he sang the praises of the Yahoo tools, and the company’s desire to develop “bilateral relationships’ while suggesting a new product will be roilling out before the end of the year. Taking the Yahoo products to a “higher level or more involved” in the space.
“We have a strategic position for the web going forward”, he said.