Yahoo tests RSS Aggregator on My Yahoo

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Yahoo has begun testing syndication technology that will enable users to automatically receive news and information feeds from third parties in their MyYahoo web pages.

Using Really Simple Syndication (RSS) technology, which is widely used in syndicated blogs and discussion threads, the technology would enable MyYahoo users to transport feeds from other content sites onto their personal web pages, where their tailored Yahoo content already lies. The outside links then direct the reader to content on third party pages.

RSS is an XML format used for sharing headlines, images, content, and links between different web sites. In the context of syndication, RSS is used to notify other sites of news stories that they can easily link to without having to manually program such information. Knowledge of HTML or XML is not required, just some simple copying and planning. For the benefit of our readers, we’re going to lay out the steps to implementing RSS now.

The company is currently beta testing the application internally but could not confirm when it would offer the service to My Yahoo users. Apparently on Monday RSS feeds showed up on public My Yahoo accounts but were then taken down, causing quite a stir.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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