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Yahoo Selling Off Domain Names : Unloads for $380K

Yahoo, which we all know has been cutting back substantially and looking for sources of extra revenue, has devised a new plan to bring in some income by clearing out it closet of premium domain names on the open market. Last night, Yahoo sold in a live online domain auction.

What makes this story quite stranger however, is that Yahoo sold the domain for an incredibly cheap price, $380,000. Getting barely 6 figures for a domain name like, which almost any 5th grader can build a business plan for in 10 minutes, makes for another embarrassing move by the company.

Yahoo picked up the domain name during the $5.7 billion acquisition of Mark Cuban’s , surely there is a major loss going on somewhere in this equation.

MG @ TechCrunch compares the price to other domains which have moved in the past year, such as for $5.1 million and for $3 million. Perhaps the price has something to do with only 7 external liks pointing to the site, which is ridiculous (AND the new owner is now getting links from TechCrunch and other news outlets because of the buy and cheap price) … but the value in such a no-brainer, Yahoo probably could have sat on this domain and gotten more revenue from it down the road, if not from type in traffic alone.

I’m pretty sure that I could have developed to be a moneymaker, and I know that some Yahoo staffers in their SEO and publishing department could have done the same thing in their sleep, so why does Yahoo need to unload this domain for $380K right now? Beyond me.

What are your thoughts on this and what would you have done with

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

Yahoo Selling Off Domain Names : Unloads for $380K

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