Advertisement

Yahoo Search Shares Increase as Google Slips

  • 340
    READS
Yahoo Search Shares Increase as Google Slips

A recent ComScore study shows an increase in Yahoo Search market share of .5% in January 2009 over December 2008, giving Yahoo a market share of US based searches of about 21%.

Google on the other hand, showed a slight decrease in market share over the same period, losing the same 0.5% that Yahoo gained, closing January 2009 with a 63% share of US searches.

comScore Core Search Report*
January 2009 vs. December 2008
Total U.S. – Home/Work/University Locations

Source: comScore qSearch 2.0

Core Search Entity

Share
of Searches (%)

Dec-08

Jan-09

Point
Change

Jan-09
vs. Dec-08

Total Core Search

100.0

100.0

N/A

Google Sites

63.5

63.0

-0.5

Yahoo! Sites

20.5

21.0

0.5

Microsoft Sites

8.3

8.5

0.2

AOL LLC

3.8

3.9

0.1

Ask Network

3.9

3.7

-0.2

I really do not think that this is that much of a significant change to declare that Google has hit its peak in market share, it may show however that Yahoo’s new testing of its search heavy homepage and further integration of search results into the Yahoo Network and via Yahoo Buzz may have some influence on its search usage. Interestingly enough, despite its rise in Yahoo searches, the comScore data shows a drop in search query usage by Yahoo partners.

More from comScore :

Americans conducted 13.5 billion searches at the core search engines, up 7 percent from December. Google Sites handled 8.5 billion core searches, followed by Yahoo! Sites with 2.8 billion and Microsoft Sites with 1.1 billion.

CategorySEO
ADVERTISEMENT

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Ebook

Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next