Yahoo Search Marketing Lowers Minimum Deposit
Yahoo Search Marketing has dropped its minimum deposit for US based advertisers from $30 to $5 in an effort to attract more small businesses which may be a bit hesitant to start an online search engine marketing campaign.
What’s the difference between $30 and $5? Well for a neighborhood coffee joint or mom & pop store, the new $5 deposit could lead to a decision making change, especially with the growth of Yahoo Maps and Yahoo Local.
From the Yahoo Search Blog :
As you may remember, back in October, Yahoo! Search Marketing eliminated the minimum spending requirement for US advertisers’ sponsored search campaigns. Now we’ve taken one more step to making advertising with Yahoo! easier and more convenient – we lowered the minimum deposit from $30 to $5 for US advertisers.
That means now is a great time to get started with Yahoo! Sponsored Search and join a growing network of more than 100,000 advertisers. You can start with a deposit of as little as $5 and use it to pay for the click-through charges for your campaigns.
Here’s another tip for search marketing bargain hunters, Ben at SERoundtable writes that Y!SM coupons are still valid after the drop in minimum deposit :
Yahoo has some promo codes that you can use to get $25 self serve or $50 fast track back on starting a campaign. Just plug in promo code: USCJ11 and you are on your way to getting some free credits. According to this page, , discounts and promos still apply for the new min. deposit amount.