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Yahoo Search Marketing Bid Management Changes

Yahoo Search Marketing Bid Management Changes

Yahoo Search Marketing just sent out the following email which alerts its advertisers to the changes in bid management from the current ‘auction PPC’ format to the new Yahoo Search Marketing ‘Estimated Average Position’ and Bid Range for Top Positions.’

Yahoo! Search Marketing
Dear Advertiser,

As you will soon notice when you log into your Sponsored Search account, we are making some important changes to your Manage Bids page.

In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.

Yahoo Search Marketing Bid Management Changes

These columns will be replaced with two new columns of data:

* Estimated Average Position
This displays an estimate of the average position your listing may achieve, based on your bid and the current bids of other advertisers.

Bid Range for Top Positions
This displays the current range of bids other advertisers are willing to pay for the positions at the top of the search results page.

Yahoo Search Marketing Bid Management Changes
To learn why we’ve made these changes and more, please see our FAQs.

Further Questions?
If you have questions, please contact our Customer Solutions department via the Support Request Form or call 866-YAHOO-96 (866-924-6696).


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Loren Baker

Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

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