Yahoo and AT&T has reached an agreement that would bring Yahoo! oneSearch to AT&T’s on-deck MEdia Net portal. This would be the first time that a U.S. carrier is integrating Yahoo oneSearch directly into it’s portal.
Under the agreement, Yahoo oneSearch will give AT&T customers access to Yahoo’s news, financial information, weather conditions, Flickr photos and web images when they do their search on AT&T’s MEdia Net. In addition, Yahoo oneSearch will also integrate downloadable mobile content that are available in AT&T’s MEdia Mall, in the search results it gives to customers. Included in the deal is the provision of local search information to customers via AT&T’s Yellowpages.com.
But most importantly for Yahoo, the agreement will allow Yahoo to serve mobile-sponsored search advertising within mobile search results conducted through the AT&T MEdia Net portal. And considering AT&T’s mobile userbase, these mobile searches would definitely be significant enough to boost Yahoo’s mobile search advertising platform.
AT&T’s vice president for Converged Services, Michale Bowling has this to say about the said agreement:
Our customers want mobile search to be convenient and intuitive, and Yahoo! oneSearch is an important step for us in delivering that level of experience to them,” said Michael Bowling, vice president—Converged Services, AT&T.