Yahoo Offers Free Sites to Small Businesses
Yahoo offering free sites to SME’s is a potentially big deal, although there were many such free Web site offerings as recently as 2000-2001. To my knowledge, all of them failed.
But none of them were Yahoo!, which can subsidize the service as something of a â€œloss leader.â€ And the market is now ripe for this offering: http://local.yahoo.com/freesite.
Quick thoughts (again, because Iâ€™m on vacation):
* This helps provide content to Yahoo Local
* It provides a potentially better user experience (more content) to reinforce usage of Yahoo
* It provides an opportunity for Yahoo! to upsell those SMEs that adopt slews of services
This is purely anecdotal, but one Bay Area small business owner whom I spoke to about this offering in the abstract said that she would pursue this â€œin a heartbeat.â€™
Barry of SE Roundtable adds ” Yahoo! Promotes Local with Free Web Sites – Everyone knows that Yahoo! has those tools to create quick, simply brochure-wear Web sites. Yahoo! figured that it would make logical sense to promote its Yahoo! Local Listings program by offering a free Web site as an incentive. The only thing they need to do now, it get the word out. These engines keep pushing each other further and further with local products and services. Chris Sherman has a detailed write up on this news, which he named Yahoo Offers Free Business Web Sites and even Nick said this was a “smart move.”
Greg Sterling is managing editor of The Kelsey Group. He also leads The Kelsey Group’s the Interactive Local Media program, focusing on local search. Greg came to The Kelsey Group from TechTV’s “Working the Web,” the first national television show dedicated to e-business and the Internet.