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Yahoo Local & Dash Team for Local Search & GPS Navigation

Dash Navigation, the vehicle navigation provider, and Yahoo Local have teamed up to deliver Yahoo Local content to Dash Express users.

* When a user enters their search term into their Dash Express, the device wirelessly begins a Yahoo! Local search on the web.

* The results are formatted into address cards and presented to the user as a simple listing of nearby businesses.

* The Dash user is routed to their desired destination.

Yahoo! Local also allows drivers to use a wide variety of search terms to get relevant results. For example, a Dash user who types “croissants” will see a list of bakeries, cafes and stores in the area that sell the pastry. Another Dash user who discovers that the local hardware store is out of a needed plumbing item could type “plumbing supplies” from their car in the parking lot and see a list of other nearby stores with directions to each location. In many cases, relevant Yahoo! Local ratings and reviews are also presented to offer users instant feedback from other consumers about merchants and services.

“Yahoo! is committed to providing innovative ways to help consumers find relevant information when, where and how they want it,” said Paul Levine, general manager of Yahoo! Local. “Working with Dash takes us one step closer to that goal and provides consumers with another meaningful and relevant way to interact with our products.”

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

Yahoo Local & Dash Team for Local Search & GPS Navigation

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