Yahoo has been involved with online gambling before, but not in the fashion of the controversial industry of online poker. Yesterday Yahoo UK & Ireland, in partnership with St Minver and Boss Media AB launched Yahoo! Poker.
The new “user friendly poker experience” will feature exclusive tips and how to’s from professional gamblers and also come equipped with video tutorials and interactive guides via a partnership with Endemol Gaming.
Jim Ryan, CEO of St Minver adds; “We are delighted to welcome Yahoo! UK into Boss Media AB and St Minver’s partner-based International Poker Network. We have created a simple, safe and entertaining online poker offering that will be engaging for Yahoo! customers. Poker continues to be one of the most popular online card games and the introduction of Yahoo! UK in to the sector is definitely going to broaden its appeal.”
Yes, this is Yahoo! UK. Yes online gambling may be less regualted in the European market than in the US. And yes, there are some ethical questions behind a company like Yahoo condoning online gambling.
On theother hand, Yahoo UK also offers ‘real money’ Bingo and other betting options, so the addition of poker seems to add to the pie.
I found this line interesting (from CasinoCityTimes.com)
Party Poker CEO Mitch Garber said a few years ago, the real competition starts when the Internet giants enter the market. And Yahoo! is ready for the fight to begin.