Not to be outdone with the recent news buzz about rivals Microsoft and Google, Yahoo does it end-of-the-year bang with its share of the web limelight. For its part, Yahoo announced that it has inked a deal with Latin American mobile operator America Movil bringing with it is around 143 million subscribers who will all be carrying Yahoo’s oneSearch as the defaul mobile search portal.
Although, this announcement may seem way out of the league of what Google and Microsoft recently accomplished, this deal is a breakthrough on Yahoo’s part as well as its campaign to spread the use of its mobile search portal, oneSearch.
Whereas Google is busy working on its own mobile phone operating system, Yahoo moved on the opposite a bit and instead focused on establishing its mobile search portal as a major player in the mobile web world.
With the American Movil deal in placed, Yahoo moving towards its objective of attracting subscribers to mobile web services. Yahoo’s oneSearch will power the mobile web portal of American Movil subscribers by letting them search the web as soon as they call up. This is very different from computer-based browsers whereby users still needs to go through several screen to reach a mobile web portal.
The deal follows Yahoo’s recent acquisition of Telefonica and is by far the largest deal Yahoo has made this year.
So, who will be next to announce a major corporate strategy move before the year ends?