Yahoo Inc. is close to a deal with six major newspaper groups representing more than a hundred newspapers that would allow them to sell listings on Yahoo’s HotJobs online classified service, according to people familiar with the matter.
The pact, which could be announced as early as Monday, comes on the heels of an announcement from Google Inc. that it was linking up with more than 50 daily newspapers to sell ads in those papers through its Web site.
The Yahoo deal is designed to bolster HotJobs’ position in local markets around the country by using the newspapers’ local reach. Publishers teaming up with Yahoo are MediaNews Group Inc., Hearst Corp., Belo Corp., E.W. Scripps Co., Lee Enterprises Inc. and Cox Enterprises Inc., say people familiar with the matter.
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.