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Yahoo Food : Munchies 2.0

Yesterday, Yahoo! launched its “Green Center” for Autos. Today: Yahoo! Food. Among others, this is an Epicurious competitor.

Food looks like a pretty rich (no pun intended) site, with community, Answers and video among other features. But what’s more interesting — on a “meta-level” — is the contrast between Yahoo!’s approach to verticals and Google’s.

Compare “Thanksgiving recipes”:

* On Google: One box result and then the vertical experience. Fast and clean, but there’s no context here.

* On Yahoo! Search: With shortcuts at the top. If you click on the “recipes” shortcut, you’re taken to this structured, directory experience. There’s more “context” here.

* On Yahoo! Food: This is a much deeper and more complete experience.

And Yahoo! Food has the benefit of content from, among others,, and domestic and culinary divas: Martha Stewart and love-her-or-hate-her Rachel Ray.

This obviously presents brand advertising opportunities and cable-TV like demographic targeting (plus Yahoo! registration allows for that). This will also be a way to reach a large female audience — that’s not a sexist comment, I love to cook too, but women are clearly the target audience (see Martha, Rachel et al.)

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.

Category SEO
Yahoo Food : Munchies 2.0

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