Yahoo! FareChase: Vertical Meta Travel
Yahoo!’s FareChase travel site launched hotels today. Competing with AOL’s recently launched Pinpoint Travel, this represents another meta-search play to provide consumers with a one-stop travel destination.
FareChase is also integrated into Yahoo! Travel, Search and Shopping—a variation on the principle of the one-stop shop (convenience, simplicity, ubiquity). Another pretty helpful hotel search site is Openlist (formerly local-i).
The new Yahoo! FareChase hotel product offers a variety of powerful search, sorting, and refining capabilities, which are presented to users through an easy-to-use interface. The customized, dynamic sorting instantly redisplays results by price or distance from specified location and automatically lists hotel amenities, address and distance in miles. The hotel beta also provides features and tools that help make choosing a hotel easier, such as hotel photos, user ratings and reviews, interactive maps that display hotels and attractions, and other useful travel content.
“As part of Yahoo!’s commitment to providing the best search experience on the Web, consumers now have a free, relevant and unbiased product to help them find and book travel quickly and easily,” said Yen Lee, General Manager of Travel at Yahoo!. “This beta launch marks just the beginning of what we are capable of providing for travelers and will continue to leverage our world-class search technology and content to provide the most valuable travel search solution to our users.”
Greg Sterling is managing editor of The Kelsey Group. He also leads The Kelsey Group’s the Interactive Local Media program, focusing on local search. Greg came to The Kelsey Group from TechTV’s “Working the Web,” the first national television show dedicated to e-business and the Internet.