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Yahoo Answers Dominates Answers Sites Market Share

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Yahoo Answers Dominates Answers Sites Market Share

A recent study by Hitwise shows that Yahoo Answers is dominating the Answers Search Market Share by attracting 96.1% of the share of answers sites visits.

Hitwise says that the Infosearch Demand Media owned Answerbad is 2nd, with 2% of the share and Windows Live QnA is ranked third, with 1%.

More Yahoo Answers info from Hitwise:

* For the week ending 12/23/06, it ranked as the 100th most visited domain among the 500,000+ websites tracked by Hitwise. It ranked as the #2 site in the Education – Reference category, receiving about 1/5 of the share of visits to the #1 site, Wikipedia.

* Slightly more than half (52%) of visitors to Yahoo! Answers were female for the four weeks ending 12/23/06. 22% were between 18 and 24, slightly less than Wikipedia’s 27% of 18-24 year olds.

* Yahoo! Answers received 53% of its traffic from search engines for the week ending 12/23/06. This was almost evenly split between Yahoo! Search, with 28% of upstream traffic, and Google, with 23% of upstream traffic. This means that Google is indexing Yahoo! Answers content, and is probably almost as effective at driving traffic as Yahoo! placement of Answers content on the bottom of the search page.

* Like most Web 2.0 sites, Yahoo! Answers is optimized for the long tail, and the search terms driving traffic to the site reflect this. In the four-week period ending 12/23/06, Hitwise captured 42,087 search terms sending visits to Yahoo! Answers. The leading term ‘yahoo answers’ only captured 0.59% of the volume of its searches. In comparison, Wikipedia, another long tail site, received 3% of its search term volume from its leading navigational terms. Here are some of the terms that drove traffic to Yahoo! Answers in the past 4 weeks: ‘smith sisters murdered anonymously,’ ‘dealing with regrets from the past,’ and ‘christmas party games.’

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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