Yahoo and Hispanic Digital Network Partner with Search Distribution Agreement
Yahoo! and the Hispanic Digital Network (HDN) have entered into an exclusive, multi-year Web and sponsored search distribution agreement. What better time to highlight such a massive undertaking of establishing such a strong Hispanic search partnership than this week, as Search Engine Strategies Latino is now being held in Miami!
According to a Yahoo statement, under the terms of the agreement, Yahoo! will deliver Web and sponsored search results to HDN’s network of more than 70 Spanish-language media websites, providing U.S. Hispanic Internet users with highly relevant, comprehensive search results. Yahoo already has a strong Latino following in the United States, as according to comScore Media Metrix, 12.8 million U.S. Hispanic visitors visit Yahoo properties each month.
As a result of this agreement, visitors to any of HDN’s sites, which include digital editions of Miami’s Diario Las Americas ( http://www.diariolasamericas.com ), Chicago’s La Raza ( http://www.laraza.com ), Houston’s Semana ( http://www.semananews.com ) and San Diego’s El Latino ( http://www.ellatinoonline.com ), among others, can now conduct searches via a Yahoo! branded search box located conveniently at the top and bottom of each portal. In response to their queries, users will be served both Yahoo! Web and sponsored search results.
“In this era of information overload, Yahoo! enables users to easily find what they are looking for online and provides advertisers with a way to reach those users at their moment of interest,” said Peter Celeste, regional general manager, Yahoo! Search Marketing Americas. “This agreement highlights just one of the many exciting opportunities Yahoo! and HDN are exploring together to provide users and advertisers with a world-class Internet experience.”
“We are pleased to be partnering with a market leader like Yahoo! to enhance our network,” said Bill Gato, president, Hispanic Digital Network. “The Yahoo! branded search box will provide our digital media partners and their users with the highest quality Web and sponsored search results available today.”