World Cup Scores on Google, Ask.com & Yahoo
Google has added some World Cup ‘short cuts’ to their search engine results pages for keeping up on the latest scores and schedules of this year’s football (futbol, soccer) tournament in Germany. From the Google OS Blog (not owned by Google):
Google Search includes news about the football matches at FIFA World Cup 2006. If you search for [Germany Costa Rica], which is the opening match, you’ll see the date of the game. Google will show real time results and other interesting data, including videos. Other queries to try: [Brazil football], [US soccer], [Poland FIFA], [Japan World Cup], [World Cup].
Google is also offering a Google Homepage module which appears to be powered by Sports Illustrated:
Interestingly enough, although the Google module directs users to SI.com, SI.com is partnered with Yahoo Search for its Sports Illustrated search engine and serves Yahoo Publisher Network ads in its articles. Guess the brotherhood and friendliness (sarcastic face and clearing of the throat) of the World Cup has spread over into the world of search engine partnerships.
Ask.com has expanded World Cup coverage with the ability to follow specific teams by quick click buttons.
“2006 World Cup – Choose a team flag below to get the latest information.”
Yahoo has intense in depth coverage of the World Cup via Yahoo Sports and a partnered site with FIFA, FIFAWorldCup.com with Video Highlights, Fantasy Games, and mobile downloads of World Cup info and media.
Yahoo Search is also offering World Cup Search Shortcuts.
If your search engine is also featuring World Cup coverage via search shortcuts or special sections, please contact Search Engine Journal and we’ll cover your World Cup coverage in another posting.