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When Link Building Requests Result in Sales

When Link Building Requests Result in Sales

Kelvin Newman at Site Visibility has an interesting account of how when he was sending out educational link request mails for a client’s product, the site owners he was contacting were mailing him back, asking how to purchase the product.

What I hadn’t anticipated that a lot of the people I was contacting would reply asking how to subscribe to the magazine in question. It reminded me that with a bit of luck the link building process can actually do quite a good job to help you sell.

In this case, the after effect of a link building campaign was enhanced sales. Kelvin describes his experience and tips on how to get the most bang for your buck from link building requests.

  • Sell yourself – don’t be scared in your link request to talk about what makes you better than your competitors or why nobody else like you exists.
  • Encourage Feedback – the best PPC adverts & landing pages feature a call to action with a clear desired outcome.
  • Don’t Seem Cookie Cutter – whether you are trying sell in your link request or not, you’ve got to avoid seeming cookie cutter at all costs.
  • Respond to them – if they’ve taken the time to read your link request, look at your site and then email them back you owe them some of your time.

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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