What’s Next in Social Media For Google? SocialStream.

SMS Text

As the social space keeps developing and growing, you really think Google will just sit in the sidelines and watch? I think not. Besides Orkut, Google has been working to develop new social media projects, like SocialStream.


Human Interaction Computer Institute states:

SocialStream is the result of a Google-sponsored capstone project in the Master’s program at Carnegie Mellon University’s Human-Computer Interaction Institute. This project was guided by three goals that built upon each other:

* Initial Task: Rethink and reinvent online social networking

* Refined Focus: Discover the user needs related to social networking and explore how a unified social network service can enhance their experience.

* Prototype Goal: Create a system for users to seamlessly share, view, and respond to many types of social content across multiple networks.

SocialStream allows users to interconnect content from different social networks into one. SocialStream would be based on a unified social network (USN), a single network that provides social data to other sites as a service.

HCII also describes SocialStream as, “…emphasizes improving social connections by making it more efficient to communicate with, share with, and view the social content of all the people in a user’s online social network. Socialstream provides a compelling user experience because it aggregates content across many different networks so a user has a single location to discover new content and communicate. The goal of Socialstream is to present social information in a way that ties it to the person who posted the information, and not the site from which it came.”

Pablo Palatnik is Managing Partner of eTrend Media Group, which specializes in Pay-Per-Click Management & Social Media Optimization.

Pablo Palatnik
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart... Read Full Bio
Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!
  • Wayne Smallman

    This is certainly a highly ambitious project, there’s no doubting that.

    But as a friend and fellow ‘blogger recently observed: we’re all social’d up!

    So if anyone is going to come relatively late to the table with a new / different offering, then Google ought to be one of the guys that can make it work.

    It’s also interesting to see Google using one of their Lab projects, that being the timeline narrative, which is a very intuitive way of navigating many different types of things.

    Whether it’s a part of Google’s on-going “do no evil” mandate, I don’t know for sure, but there’s an opportunity for them to take on the likes of Digg and StumbleUpon with SocialStream.

    Speaking of Digg, StumbleUpon et al, if SocialStream can pull in all of these other social networks, that’s one less reason to say no.

    In any event, I’ll be keeping an eye on SocialStream in coming months…

  • ed

    it’s not even a real Google project. This is crazy press.

  • Michelle MacPhearson

    The domain expired?