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Webinar Recap: Managing the Online Editorial Process with Kelsey Jones

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Danielle Antosz
Danielle Antosz
Webinar Recap: Managing the Online Editorial Process with Kelsey Jones

Visit our #SEJThinkTank archive to listen to other SEJ Marketing ThinkTank webinars.

On Thursday, January 8th, SEJ hosted our very first webinar. We’d like to send a huge “Thank You!” to all the attendees who took time out of their busy day to join us.

The webinar was hosted by SEJ founder Loren Baker and included a fantastic presentation by our Managing Editor, Kelsey Jones, titled “Managing the Online Editorial Process”. Kelsey’s presentation included actionable advice on how to manage any size blog: including how to build a community, choose writers, and develop content ideas.

Watch the Webinar Recording

If you missed out, you can watch a recording below:


Or, you can view Kelsey’s slides on Slideshare. 

Highlights from the Question & Answer Session

Q: Should you have a base of content when you first start a blog, and should you release all the content at once, or over time?

A: Kelsey and Loren suggest starting out with up to 10 blog posts so there is content for visitors read, keeping them on your site longer.

Q: What are some good tools to use to schedule content in social media?

A: SEJ uses Buffer, which works really well for us because it allows several team member to access all the accounts in one place. It also allows you to “re-Buffer” content, so you can easily republish content that worked well.

Q: How much SEO focus should you have when writing a blog post, and how important are industry specific keywords?

A: Write naturally, but try to include the keywords in a header when it fits. Focus on creating great content, instead of focusing on having keywords a certain number of times. Also, try to include synonyms to your keyword. Loren also suggests using the Yoast plugin if you use WordPress.

Mentioned Resources

In the presentation and Q&A section, Kelsey mentioned a few online resources:

To find paid bloggers and writers:

Social Media Tools:

To generate blog post ideas:

Search Engine Journal’s Editorial Guidelines For Our Writers

Join Us for Our Next Webinar!

Discover 10 strategies to localize paid search and Facebook ads to generate more conversions and revenue. Join DialogTech’s Blair Symes and Katie King for our next sponsored ThinkTank webinar on Wednesday, June 13 at 2:00 PM Eastern.

10 Local Strategies to Drive More Customers from AdWords & Facebook

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Danielle Antosz

Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ... [Read full bio]

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