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Managing the Online Editorial Process

SEJ's Kelsey Jones offers tips on how to manage any size blog, including how to build a community, choose writers, and develop content ideas.

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Visit our #SEJThinkTank archive to listen to other SEJ Marketing ThinkTank webinars.

On Thursday, January 8, SEJ hosted our first webinar. We’d like to send a huge “Thank You!” to all the attendees who took time out of their busy day to join us.

The webinar was hosted by SEJ founder Loren Baker and included a fantastic presentation by our Managing Editor, Kelsey Jones, titled “Managing the Online Editorial Process”. Kelsey’s presentation included actionable advice on how to manage any size blog: including how to build a community, choose writers, and develop content ideas.

Watch the Webinar Recording

If you missed out, you can watch a recording below:


Or, you can view Kelsey’s slides on Slideshare. 

Highlights from the Question & Answer Session

Q: Should you have a base of content when you first start a blog, and should you release all the content at once, or over time?

A: Kelsey and Loren suggest starting out with up to 10 blog posts so there is content for visitors read, keeping them on your site longer.

Q: What are some good tools to use to schedule content in social media?

A: SEJ uses Buffer, which works really well for us because it allows several team member to access all the accounts in one place. It also allows you to “re-Buffer” content, so you can easily republish content that worked well.

Q: How much SEO focus should you have when writing a blog post, and how important are industry specific keywords?

A: Write naturally, but try to include the keywords in a header when it fits. Focus on creating great content, instead of focusing on having keywords a certain number of times. Also, try to include synonyms to your keyword. Loren also suggests using the Yoast plugin if you use WordPress.

Mentioned Resources

In the presentation and Q&A section, Kelsey mentioned a few online resources:

To find paid bloggers and writers:

Social Media Tools:

To generate blog post ideas:

Search Engine Journal’s Editorial Guidelines For Our Writers

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Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ...

Managing the Online Editorial Process

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