Visit our #SEJThinkTank archive to listen to other SEJ Marketing ThinkTank webinars.
On Thursday, January 8, SEJ hosted our first webinar. We’d like to send a huge “Thank You!” to all the attendees who took time out of their busy day to join us.
The webinar was hosted by SEJ founder Loren Baker and included a fantastic presentation by our Managing Editor, Kelsey Jones, titled “Managing the Online Editorial Process”. Kelsey’s presentation included actionable advice on how to manage any size blog: including how to build a community, choose writers, and develop content ideas.
Watch the Webinar Recording
If you missed out, you can watch a recording below:
Or, you can view Kelsey’s slides on Slideshare.
Highlights from the Question & Answer Session
Q: Should you have a base of content when you first start a blog, and should you release all the content at once, or over time?
A: Kelsey and Loren suggest starting out with up to 10 blog posts so there is content for visitors read, keeping them on your site longer.
Q: What are some good tools to use to schedule content in social media?
A: SEJ uses Buffer, which works really well for us because it allows several team member to access all the accounts in one place. It also allows you to “re-Buffer” content, so you can easily republish content that worked well.
Q: How much SEO focus should you have when writing a blog post, and how important are industry specific keywords?
A: Write naturally, but try to include the keywords in a header when it fits. Focus on creating great content, instead of focusing on having keywords a certain number of times. Also, try to include synonyms to your keyword. Loren also suggests using the Yoast plugin if you use WordPress.
In the presentation and Q&A section, Kelsey mentioned a few online resources:
To find paid bloggers and writers:
Social Media Tools:
To generate blog post ideas:
- Portent’s Blog Post Title Generator
- RYP Marketing’s Content Topic Ideas Generator
- HubSpot’s Blog Topic Generator
Join Us for Our Next Webinar!
Register now for the next sponsored Search Engine Journal webinar. Paxton Gray, CEO at 97th Floor, will discuss the keys to building a productive relationship with your marketing agency, as well as some of the warning signs to look out for when hiring one.