Join Us For A Free Webinar

First Name (*)

Last Name (*)

Work Email (*)

Company (*)

Company Size (*)

Job Title (*)

Industry (*)

Country

City

State

Topic of Interests

REG_INT

REG_FIRST

REG_SOURCE

Responded to Survey

Do you have any questions for our presenters?

I would like to receive emails about questions I ask in this webinar and about Siteimprove products and services. (*)

I want to receive the latest search news and updates from SEJ. Send me actionable insights from industry leading experts.

Please complete the reCAPTCHA challenge!

By clicking the "Register Now" button, I agree and accept the Content Agreement and Privacy Policy of Alpha Brand Media. Please check your inbox for our confirmation email.

Search Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, Siteimprove, who will use your information for similar purposes. You can unsubscribe from communications from Search Engine Journal at any time.

The New SEO Playbook: How AI Is Reshaping Search & Content

Wednesday, July 23 at 11 am ET

AI search is here. Traffic is down. Visibility is vanishing. The old SEO playbook? Outdated.

And many marketers are bracing for more organic traffic loss over the coming years.

With more journeys starting in AI, the dominance of traditional search tactics are in question.

So… what should marketers do now?

👈 In this exclusive session, join featured speaker Sumo Logic Director of Content Marketing and Integrated Campaign Strategy, Zoe Hawkins, and guest speaker IDC Senior Research Director, James McCormick. They will talk to Siteimprove Head of Strategy, Jeff Coyle, in an exclusive session about the new SEO playbook for AI, as they walk you through:

Why enterprise SEO is more important than ever across an expanding mix of AI channels
How to build trust and credibility over chasing keyword volume
What to expect from high-intent, low-volume traffic patterns
Tips to prep your content for AI search engines while keeping it authentic and human
The tools and frameworks for content intelligence and predictive marketing

📌 Plus: We’ll walk through some early best practices, from re-examining your page structure to understanding how crawlers still shape visibility.

Who should attend? CMOs, SEO professionals, and digital marketing leaders looking to stay agile in an AI-driven world and future-proof their marketing plans

🛑 Can’t attend live? Register anyway and we’ll send the recording straight to your inbox.