The New SEO Playbook: How AI Is Reshaping Search & Content
AI search is here. Traffic is down. Visibility is vanishing. The old SEO playbook? Outdated.
And many marketers are bracing for more organic traffic loss over the coming years.
With more journeys starting in AI, the dominance of traditional search tactics are in question.
So, what should marketers do now?
👈 In this exclusive session, you’ll learn about the new SEO playbook for AI. Join Zoe Hawkins and Jeff Coyle from Siteimprove as they walk you through:
- Why enterprise SEO is more important than ever across an expanding mix of AI channels.
- How to build trust and credibility over chasing keyword volume.
- What to expect from high-intent, low-volume traffic patterns.
- Tips to prep your content for AI search engines while keeping it authentic and human.
- The tools and frameworks for content intelligence and predictive marketing.
📌 Plus: We’ll walk through some early best practices, from re-examining your page structure to understanding how crawlers still shape visibility.
Who should attend? CMOs, SEO professionals, and digital marketing leaders looking to stay agile in an AI-driven world and future-proof their marketing plans
🛑 Can’t attend live? Register anyway and we’ll send the recording straight to your inbox.
Speakers
Zoe Hawkins
Director, Content Marketing & Integrated Campaigns
Jeff Coyle
MarketMuse Co-founder & Head of StrategyHost
