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Webinar

The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself

Thursday, July 17 at 2 pm ET

Why are you paying high CPCs, even when there’s no competition?

If you’re running branded paid search campaigns, there’s a good chance you’re bidding against yourself. It’s a hidden flaw inside Google Ads that quietly drains budgets across industries, and most advertisers don’t even know it’s happening.

👈 Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

Is Your Brand Paying the Google Tax?

In this live session, BrandPilot AI’s Jenn Paterson and John Beresford will walk you through what they call “The Uncontested Paid Search Problem” and how to stop it before it eats your budget alive.

You’ll learn:

  • Why your CPCs are inflated even in the absence of consistent competition.
  • What the Uncontested Paid Search Problem is, and how to detect it.
  • The scale of impact on your budget.
  • Tactical strategies to fix waste and reclaim performance.

🛑 Can’t attend live? Register anyway and we’ll send you the full recording after the event.

Speakers

John Beresford

John Beresford

Chief Revenue Officer, BrandPilot AI
Jenn Patterson

Jenn Patterson

Sr. Client Partner, BrandPilot AI

Host

Heather Campbell

Heather Campbell

Director of Marketing at Search Engine Journal
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