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SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Wednesday, December 6 at 2 pm ET

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.

Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?

Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.

You’ll learn:

  • Why leveraging first-party data rather than third-party data is key for success.
  • Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
  • Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.

With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.

Reserve your spot and get expert tips and proven strategies for hitting your growth goals next year.

Can’t make the webinar? Register and we’ll send you a recording following the presentation.


Garrett Mehrguth

Garrett Mehrguth

Co-Founder &Chief Executive Officer, Directive


Heather Campbell

Heather Campbell

Director of Marketing at Search Engine Journal