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Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance

Wednesday, July 24 at 2 pm ET

In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies.

Let us help.

Join us as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential.

We’re providing a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.

You’ll learn tips for:

  • Integrated Metrics and KPIs: Define and track key metrics to capture performance of organic and paid search, to make informed strategic decisions with a holistic view.
  • Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI.
  • Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns and increase conversions.

With Shaubhik Ray, we’ll equip you with the knowledge and tools necessary to excel in holistic search measurement. We’ll share marketing strategies that are data-driven, aligned with business goals, and poised to lead your organization to success.

Be sure to join us live to ask Shaubhik your questions in our Q&A following the webinar!

Unable to make it that day? Save your seat and we’ll send you a recording after the webinar.


Shaubhik Ray

Shaubhik Ray

Senior Director of Digital Analytics, iQuanti


Heather Campbell

Heather Campbell

Director of Marketing, Search Engine Journal