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How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]

Wednesday, October 11 at 2 pm ET

With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.

So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.

We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.

You’ll learn:

  • The best time to run an experiment to get the most informative data.
  • What to do when you don’t see the results you expect, and how to avoid other factors influencing your results.
  • How we run our experiments, and what we plan to do with the results.

Join our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.

You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.

Can’t make it to the live presentation? Sign up now, and we’ll send you the recording after the webinar.


Angie Nikoleychuk

Angie Nikoleychuk

Content Marketing Manager, Search Engine Journal


Heather Campbell

Heather Campbell

Director of Marketing at Search Engine Journal