How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search.
AI search has/is/will continue to rewrite the rules of visibility.
As SEOs, you’re used to a world where rankings rule.
But, ChatGPT, Perplexity, and Google’s AI Mode don’t serve ranked results, they serve answers. And if you can’t measure your presence there, you’re flying blind.
That leaves SEO and marketing leaders with one critical question:
How Do We Prove Visibility When Traditional SERP Rankings No Longer Apply?
The hard truth: You cannot fundamentally replace traditional rankings with AI visibility metrics. That’s a losing game.
Instead, you need to reframe your mindset: think stochastic over deterministic, intent-driven over keyword-driven, and AI-as-customer over AI-as-channel.
In this webinar, AJ Ghergich, Global VP of AI & Consulting Services at Botify, and Frank Vitovitch, VP Solutions Consulting at Botif, will unpack how to compete in AI search, not by chasing fading metrics, but by shedding old habits and building new measurement frameworks that are actually insightful.
You’ll learn:
- Why your formerly reliable SEO data doesn’t work for AI search (and what to track instead).
- A new visibility framework that helps your team measure meaningful exposure.
- What you should be measuring (and how to start).
Ways to use intent mapping to uncover high-value visibility opportunities.
This session will help your team make confident, data-driven decisions even when the data itself is changing.
Can’t make it live? Register anyway and we’ll send you the on-demand recording.
Speakers
AJ Ghergich
Global VP of AI & Consulting Services, Botify
Frank Vitovitch
VP Solutions Consulting, BotifyHost
